Who We Are > Milestones

Over 50 years of luxury partnerships in Asia

"Our commitment to succeed is matched only by our inherent pleasure in dealing with 
all things luxurious and beautiful" by Michel and Catherine Goemans

1954: Bluebell opens its first boutique in Japan and introduces European luxury in Japan

1960: Bluebell opens Korea office in Seoul for its Duty Free activities

1967: Bluebell Hong Kong and Singapore offices open

1970: Louis Vuitton chooses Bluebell to introduce the brand in Asia

1973: First Davidoff boutique in Asia opens at the lobby of Peninsula Hotel in Hong Kong

1975: Bluebell starts its activities in Malaysia with an office in Kuala Lumpur

1980: Lanvin chooses Bluebell to introduce the brand in Asia

1982: Milan representation office opens

1983: Bluebell Taiwan introduces European luxury brands on the market

1989: Moschino and Christofle choose Bluebell to introduce their brands in Asia

1991: Fendi choose Bluebell to operate its boutiques in Thailand, Taiwan and Hawaii

1993: Bluebell opens the first Louis Vuitton boutique in China

1994: Blumarine chooses Bluebell to introduce the brand in Asia

2000: Celine chooses Bluebell for its Duty Free activities in Korea

2002: Bulgari choose Bluebell to introduce its Fragrance activities in Japan

2004: Jimmy Choo and Paul Smith choose Bluebell to introduce the brand in Asia

2008: Anya Hindmarch chooses Bluebell for its Hong Kong boutiques

2011: Bluebell launches its Asian eCommerce platform

2012: Louis Vuitton opens a flagship store in Incheon Seoul airport with Bluebell

2012: Carven, Balmain, Ladurée, UGG, Repetto, Victoria Secret and Zanotti choose Bluebell to introduce the brand in Asia

2013: Ladurée and Pandora choose Bluebell in Japan