bluebell

Digital

Our digital services

We are an end-to-end partner to manage omni-channel strategies.
For new business inquiries
contact us at groupdigital@bluebellgroup.com

Our Service
e-Store
Operation

Merchandising, update, order management, coordination with third-party logistics

Technology & System
Integration

Site market places setup. Best in-class technologies

Marketing &
CRM Services

Local social media, optimize conversion rate, run CRM program

Digital Creation or Adaptation for local markets

Adapt the design to local content and local user experience for PC and M-Commerce

Content, Translation &
Digital Production

Create and adapt to local requirements (search engines, product descriptions, visuals, specific local contents)

Customer
Service

Pre-sales and value added services, post sales management

Logistic &
Distribution

Warehousing, delivery, IT integration

Payment System
Integration

Local payment system integration and financial reconciliation

Consulting Services

Based on our Asian Brick and Mortar and online distribution expertise,
we deliver:

  • Customer journey plan
  • Business Plan for Multi-channel distribution scenario
  • eCommerce platform selection
Our Work
CARVEN

Carven has had a Parisian and democratic view of fashion design since 1950s. Guillaume Henry has been appointed Artistic Director for Carven since 2010. Having mastered Carven's history and its DNA, he opens a new chapter based on chic, femininity and simplicity. Today, the house offers ready-to-wear for men & women that are both inspired and accessible. A new elegance for day and night illustrates the subtle yet audacious new allure of Carven.

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Service provided :

•eStore operation •Technology •Marketing & CRM Services •Digital Creation or Adaptation for local markets •Content, Translation & Digital Production •Customer Service •Logistic & Distribution •Payment System Integration

LADUREE

Ladurée presents its collection of macarons stored in their most beautiful boxes, chocolates, confectionary, teas, a selection of perfumed candles and home fragrances. Delicacies to be offered or to offer because for Ladurée sweets are not just pleasure, but a philosophy, a nice way to approach our times with nobility.

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Service provided :

CHARLOTTEOLYMPIA

Luxury shoes and accessories designer Charlotte Olympia Dellal began designing from her love of fashion and the art of corsetry. Charlotte took her passion to Cordwainers, the world-renowned college for footwear and accessories in London. Here she was able to explore her interests alongside technical training in the art of making beautiful shoes. Soon after graduating in 2004 with an eagerness to specialize in footwear, Charlotte launched her eponymous London based shoe brand in January 2008.

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Service provided :

PANDORA

Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora designs, manufactures and markets hand-finished and modern jewellery made from genuine materials at affordable prices. Pandora jewellery is sold in more than 70 countries on six continents through over 10,200 points of sale, including approximately 900 concept stores.

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NUXE

Ambition and passion: It all started in 1957, when a Paris pharmacist with a fascination for phytotherapy and aromatherapy founded NUXE. In 1989, Aliza Jabès took over the brand and did her best to revive a pioneering cosmetological concept combining nature, health and beauty.

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Service provided :

SMCP

SMCP is made up of Sandro, Maje, and Claudie Pierlot. Three elegant, creative fashion brands with individual personalities, all part of a French group with international scope.

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Service provided :

Bluebell support their digital strategy entering the Chinese market by providing several eCommerce distribution options

AESOP

Aesop was established in Melbourne, Australia in 1987. The objective is to formulate skin, hair and body care products of the finest quality. Stores are located in across the world including Japan, South Korea, USA, France, Germany, and the UK.

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Service provided :

Integration with Korean local Payment Gateway (KG INICIS) for PC and mobile checkout process.

BALMAIN

For the first runway collection as the house's designer, Olivier Rousteing maintains Balmain's couture signature, with a focus on complex embellishment and bold, new proportions. Inspired by the androgyny of bulfighters' traditional 'Traje de luces' and the performance jumpsuits that Nudie Cohn designed for county and western stars during Las Vegas golden years of the early 60s, Rousteing gives Balmain's sharp tailoring a palette of celestial white, sky blue, graphic black and shining silver and gold with assorted pastels.

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SANOFI

Sanofi is Global healthcare leader engaged in the research, development, manufacturing and marketing of innovative therapeutic solutions.

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Service provided :

setup their Japan eCommerce website focusing on body wash product on Magento platform.

ROYAL CANIN

Royal Canin established in Gard, France in 1967 and manufactures and supplies dog and cat feed worldwide. Royal Canin also undertakes research into the formulation and testing of breed and symptom specific nutritional requirements of dogs and cats.

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Service provided :

eShop implementation with total B2B eCommerce platform with registration, merchandising & checkout process.

  • CARVEN
  • LADUREE
  • CHARLOTTE OLYMPIA
  • PANDORA
  • NUXE
  • SMCP
  • SMCP
  • SMCP
  • SMCP
  • SMCP
Our Team
10 offices around Asia
  • Hong Kong
  • Tokyo
  • Seoul
  • Shanghai
  • Singapore
  • Taipei
  • Kuala Lumpur
  • Bangkok
  • Ho-Chi-Minh
  • Jakarta
Over 100 eCommerce technical experts

including 20 Demandware and 50 Magento certified engineers. 35 eCommerce consultant, business analyst and eStore managers