bluebell

Who We Are > Milestones

Over 60 years of luxury partnerships in Asia

"Our commitment to succeed is matched only by our inherent pleasure in dealing with 
all things luxurious and beautiful" by Michel and Catherine Goemans



1954: Bluebell opens its first boutique in Japan and introduces European luxury in Japan



1960: Bluebell opens Korea office in Seoul for its Duty Free activities



1967: Bluebell Hong Kong and Singapore offices open



1970: Louis Vuitton chooses Bluebell to introduce the brand in Asia



1973: First Davidoff boutique in Asia opens at the lobby of Peninsula Hotel in Hong Kong



1975: Bluebell starts its activities in Malaysia with an office in Kuala Lumpur



1980: Lanvin chooses Bluebell to introduce the brand in Asia



1982: Milan representation office opens



1983: Bluebell Taiwan introduces European luxury brands on the market



1989: Moschino and Christofle choose Bluebell to introduce their brands in Asia



1991: Fendi choose Bluebell to operate its boutiques in Thailand, Taiwan and Hawaii



1993: Bluebell opens the first Louis Vuitton boutique in China



1994: Blumarine chooses Bluebell to introduce the brand in Asia



2000: Celine chooses Bluebell for its Duty Free activities in Korea



2002: Bulgari choose Bluebell to introduce its Fragrance activities in Japan



2004: Jimmy Choo and Paul Smith choose Bluebell to introduce the brand in Asia



2008: Anya Hindmarch chooses Bluebell for its Hong Kong boutiques



2011: Bluebell launches its Asian eCommerce platform



2012: Louis Vuitton opens a flagship store in Incheon Seoul airport with Bluebell



2012: Carven, Balmain, Ladurée, UGG, Repetto, Victoria Secret and Zanotti choose Bluebell to introduce the brand in Asia



2013: Ladurée and Pandora choose Bluebell in Japan

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