Bluebell Japan has launched an exciting influencer campaign to generate lifestyle content around Kusmi Tea’s 2017 Christmas edition of the Tsarevna line. Lifestyle influencers Shinobu Kokubo, Satsuki Ito, Ayumi Okabe, Azusa Takazono and Takashi Sakurai engaged almost 400,000 people in the campaign, checkout some of the great posts they made for the limited edition Christmas set.