Business model

Joint Venture

OWNDAYS is a Japanese Optical Retail Business founded in 1989 in Tokyo. In 2008, Shuji Tanaka took over OWNDAYS and transformed it into a retail chain operation that sells over 2 million pairs of glasses annually across over 120 points of sales in over 12 markets in Asia-Pacific. Since January 2019, LVMH-back private equity fund L Catterton Asia has partnered with Mitsui & Co to take an unspecified stake in fast-growing Japanese eyewear retailer OWNDAYS.

The challenge

To introduce a new Japanese brand to Hong Kong consumers in an expensive real estate market and develop a retail strategy for this new category to rollout 20 stores in 2 year-time.

Value added

Leveraging our strong relationships with landlords and retail expertise in Hong Kong to develop a capillary retail network into the territory and advertising media to forge the unique selling proposition of the brand for the market.

Key achievements

  • Set up a JV for Hong Kong market
  • Opened 10 stores in 1 year