Mar 2024

2024 Asia lifestyle consumer profile

Tracking lifestyle consumption drivers & trends across Asia

This study is the fourth volume of Bluebell Group’s Asia Lifestyle Consumer Profile. Based on an Asia-wide survey covering 1,750 premium lifestyle consumers across six markets – Mainland China, Japan, South Korea, Hong Kong, Taiwan and Southeast Asia (Singapore and Malaysia). This year, our focus is on understanding the concept of value: how Asian consumers perceive the value of luxury brands amidst global instability and economic uncertainties.

MAY 2023

2023 Asia lifestyle consumer profile

Tracking lifestyle consumption drivers & trends across Asia

This study is the third volume of Bluebell Group’s Asia Lifestyle Consumer Profile. Based on an Asia-wide survey covering 1,765 premium lifestyle consumers across 6 markets, we present insights into evolving sentiments and trends shaping consumption across premium and luxury segments including fashion, accessories & footwear, beauty, fragrance & make-up, active lifestyle and jewellery & watch.

JUL 2022

2022 Asia lifestyle consumer profile

Tracking lifestyle consumption drivers & trends across Asia

This study is the second volume of the “Asia Lifestyle Consumer Profile”. Based on an Asia-wide survey covering 2,100 premium lifestyle consumers across 6 markets – Mainland China, Japan, South Korea, Hong Kong, Taiwan and Southeast Asia (Singapore and Malaysia) – the study outlines five leading consumer personas and sheds light on evolving trends shaping consumption across premium and luxury segments including fashion, accessories & footwear, beauty, fragrance & make-up, active lifestyle and jewellery & watch.

OCT 2021

Asia lifestyle consumer profile

Tracking lifestyle consumption drivers & trends in the world’s most dynamic consumer market

This study presents drivers that shape consumer trends and aspirations across the Asian region. Whilst crafting one consumer profile for Asia would not be realistic due to the vast varieties of languages, cultures, religions and customs across the region, this study aims to profile the diversity of consumer personas.

JUL 2021

AT YOUR SERVICE

How are brands evolving to better serve Asia’s consumers?

This study focuses on how brands are evolving to better serve Asia’s consumers and looking to stay ahead of the game are redefining their priorities, and creating business strategies that revolve around more than just a singular retail product or hospitality experience: service 2.0.

JUNE 2020

Redefining online marketplaces in asia

How is digital evolution impacting the luxury retail business, and how do the two co-exist?

This study takes a close look at the evolution of online marketplaces and examines the current retail reality through a market by market analysis. The paper presents the Asian online landscape through the Group’s own experience, its local market partners, and the major online players in the region.

JUL 2020

Asia luxury & lifestyle retail barometer

Monitoring the resilience of lifestyle retail in Asia

Presents drivers that shape consumer trends and aspirations across the Asian region. Whilst crafting one consumer profile for Asia would not be realistic due to the vast varieties of languages, cultures, religions and customs across the region, this study aims to profile the diversity of consumer personas.

Part 1, JAN – MAY 15, 2020

From January to 15 May 2020, the impact of COVID-19 on luxury & lifestyle retail has been staggered across Asia.

Part 2, May-June, 2020

After experiencing the highest YoY performance drop between March and April, all markets began recovering in May – with the exception of Mainland China, which began its recovery much earlier than the rest, and was already seeing positive signs of rebound in March.

Part 3, 2020 in review

Wrapping up 2020 in ’survival mode’ – Part 3 looks at how Asian markets, channels, product categories and travel retail fared. The main trends in channels were the growth of ‘phygital retail’, in products a preference on the ’self care’ category, a slow down in travel retail but also a boost in ‘local consumption’ and ‘local travel’, opening new duty free markets in China specifically.

OCT 2018

2018 INSEAD Case Study

Transforming Luxury Distribution in Asia: Bluebell’s Makeover in the Face of Digital Disruption

Bluebell Group’s pivotal transformation in the face of digital disruption and changing consumer behaviours in Asia. The study explores the dynamics between brands, retailers, and consumers, as well as successful strategies for attracting Asian consumers in the luxury market.