July 28, 2026 – Bluebell Group, Asia’s leading omnichannel brand operator and distributor,  announces the launch of BLUESPACE by bluebell, an immersive multi-brand concept space designed to restore calm, awaken the senses, and reimagine what modern retail can feel like. 

Debuting its first boutique in Shenzhen, China, BLUESPACE is a refined, welcoming space where skincare, fragrance, collectibles, and gifting converge into one. BLUESPACE Shenzhen serves as a living sanctuary centered on discovery, warmth and human connection. The carefully curated lineup introduces prestigious international and local names, such as the minimalist NYC lifestyle brand MALIN+GOETZ, Nobel laureate founded skincare label NOBLE PANACEA, Swiss biotech beauty brand NIANCE, Parisian fragrance pioneer THE DIFFERENT COMPANY, artisanal Provençal haute parfumerie ROSE ET MARIUS, distinctive Chinese aesthetics lifestyle and fragrances brands NOTES FOR LATER, CHUJIAN, TO WILD, alongside plush collectibles, including BOBO NUTS and COSMOUNI. 

The launch marks a significant milestone in Bluebell Group’s broader growth strategy, introducing an agile retail format to capture the fast-evolving lifestyle and gifting segments across Asia.

“BLUESPACE represents a pivotal step in how we serve both consumers and brand partners,” said Philippe Guettat, Group President & CEO of Bluebell Group. “This dynamic model gives our brand partners an innovative, low-risk platform to connect meaningfully with premium consumers across China.”

Jenny Lai, President & CEO of Bluebell Mainland China, Hong Kong SAR, Macau SAR, adds: “BLUESPACE is our newest creation to meet the sophistication and global sensibility of a new generation of Chinese consumers. We have created a comforting and inclusive space for our clients to discover new brands and connect with pieces that resonate with their discerning tastes and lifestyle.”

Located in Galeries Lafayette Shenzhen at UpperHills mall, BLUESPACE exemplifies Bluebell Group’s expertise in pairing premier locations with concepts built for longevity. Galeries Lafayette is a celebrated destination rooted in  French art de vivre, while Upper Hills represents a seamless melding of city, nature, and art. Together, they form a natural home where Shenzhen’s fast-paced consumers are invited to slow down, connect, and discover. 

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ABOUT BLUEBELL MAINLAND CHINA, HONG KONG SAR, MACAU SAR

Bluebell has pioneered building successful brands across Mainland China, Hong Kong SAR, and Macau SAR. As the region’s partner of choice, Bluebell operates key corporate offices in Hong Kong SAR & Macau SAR (est. 1967), Shanghai (est. 1993), and Hainan (est. 2021).

The regional distribution network includes premier retail doors, flagships, shop-in-shops, and counters, alongside direct e-commerce, marketplaces, and a robust Travel Retail presence. Bluebell Mainland China, Hong Kong SAR, Macau SAR operates across multiple product categories: Fashion, Lifestyle, Beauty, Luxury Spirits, F&B, Confectionery, and Tobacco.

A regional market leader, Bluebell Mainland China, Hong Kong SAR, Macau SAR today has over 680 specialists, extensive brand-building expertise, and a powerful omnichannel retail network.

PRESS CONTACT

Bluebell Group

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