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关于蓝钟 - Bluebell GroupBluebell Group
70+
年的丰富经验
10+
个亚洲市场
2500+
名员工
150+
个品牌伙伴
我们的团队
在蓝钟集团创始人的企业家精神推动下,拥有多元文化和来自不同背景的专业团队致力追求卓越佳绩。
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使命

愿景

价值观

凭借深厚的零售底蕴与奢华产业专业经验，我们为全球顶尖高端品牌打造进军亚太市场的多渠道布局与增长策略，加速品牌拓展。 

融合超过70年的市场经验与高效运营体系，我们打造实力雄厚、稳健盈利且长期发展的品牌业务，引领行业未来。 

我们不只开拓市场，更精通市场。 

共创品牌未来。Since 1954 

诚信

我们以真诚，公平和尊重的态度对待每个人。

家庭创业

我们从创办人手中继承了创业文化，并贯彻这种精神不断开拓新的机会。

合作精神

我们与品牌和当地合作伙伴紧密合作，以实现互惠互利，建立独特，与众不同的专业知识和成功案例。

服务质量

服务是我们业务的核心；通过多元化零售渠道为我们的品牌伙伴，本地商业伙伴和亚洲消费者提供最优质的服务。

成果导向

我们致力于为我们的员工和持份者的长期利益和增长带来成果。

Our Commitment to Sustainability
At Bluebell, we are committed to the communities and the environment in which we operate. Integrating sustainability at the heart of our business is a journey that we approach with humility. We have set certain objectives and it is our responsibility now to follow through on achieving those; focusing on our governance structure, the facets within our control of our environment impact and our social responsibility towards our people, our partners and our customers.
2023 Sustainability Report 2024 Sustainability Report
我们的历史
我们在1954率先把进口奢侈品带到日本市场。时至今日，我们是多个奢华、 精品及优质生活品牌的首选亚洲合作伙伴。
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1940s - 50s

1960s - 80s

1980s - 00s

2000s - 10s

Today

1948
Where it all began
Peter Goemans opens a perfume store in Cannes, on the French Riviera, the first Bluebell boutique. Shortly after, he begins selling European luxury goods in Asia, which led to the foundation of Bluebell Group in 1954.
1959
Lanvin expands to Asia
Lanvin partners with Bluebell to bring their signature fragrances to Asia. Since the mid-1920s Lanvin perfumes had been the go-to scents for Europe's luxury consumers, and the French brand was one of the first to see potential in Asia.
1954
Bluebell imports the first luxury European goods to Japan
First boutique in Japan opens, sharing beautiful, inspiring and luxurious European goods with Japanese consumers.
1948
Where it all began
Peter Goemans opens a perfume store in Cannes, on the French Riviera, the first Bluebell boutique. Shortly after, he begins selling European luxury goods in Asia, which led to the foundation of Bluebell Group in 1954.
1959
Lanvin expands to Asia
Lanvin partners with Bluebell to bring their signature fragrances to Asia. Since the mid-1920s Lanvin perfumes had been the go-to scents for Europe's luxury consumers, and the French brand was one of the first to see potential in Asia.
1954
Bluebell imports the first luxury European goods to Japan
First boutique in Japan opens, sharing beautiful, inspiring and luxurious European goods with Japanese consumers.
1960
Seoul office opens
Korea office opens in Seoul to support Brand Partners with further growth opportunities.
1975
Kuala Lumpur office opens, strengthening opportunities across SEA
Malaysia office opens in Kuala Lumpur to support Brand Partners in Southeast Asia with further growth opportunities.
1967
Hong Kong and Singapore offices open
Hong Kong and Singapore offices open to support Brand Partners with further growth opportunities.
1960
Seoul office opens
Korea office opens in Seoul to support Brand Partners with further growth opportunities.
1975
Kuala Lumpur office opens, strengthening opportunities across SEA
Malaysia office opens in Kuala Lumpur to support Brand Partners in Southeast Asia with further growth opportunities.
1967
Hong Kong and Singapore offices open
Hong Kong and Singapore offices open to support Brand Partners with further growth opportunities.
1982
Milan office opens
Milan representative office opens, supporting on coordination with Italian and other European based luxury, premium and lifestyle brands with high potential in Asian markets.
1993
Shanghai office opens
China office opens in Shanghai to support Brand Partners with further growth opportunities.
1983
Bluebell in Taiwan
Taipei office opens to support Brand Partners with further growth opportunities.
1982
Milan office opens
Milan representative office opens, supporting on coordination with Italian and other European based luxury, premium and lifestyle brands with high potential in Asian markets.
1993
Shanghai office opens
China office opens in Shanghai to support Brand Partners with further growth opportunities.
1983
Bluebell in Taiwan
Taipei office opens to support Brand Partners with further growth opportunities.
2000
We’re online!
First e-commerce site launches, offering Davidoff cigars across Asia. Website: www.nextcigar.com
2005
Connecting with Japanese Consumers
Opening of the first store under Bluebell’s own Atelier des Parfums concept. A multi-brand environment in department stores created to address a gap in the Japanese market for fragrances.
2000
An innovative and world-leading POS system
Invested in Raymark, a Canadian POS software company, and assisted the company to develop a system capable of handling a multi-currency, multi-lingual, and multi-brand environment. Revolutionary at the time, investment in the company allowed for a quick and easy roll-out.
2000
We’re online!
First e-commerce site launches, offering Davidoff cigars across Asia. Website: www.nextcigar.com
2005
Connecting with Japanese Consumers
Opening of the first store under Bluebell’s own Atelier des Parfums concept. A multi-brand environment in department stores created to address a gap in the Japanese market for fragrances.
2000
An innovative and world-leading POS system
Invested in Raymark, a Canadian POS software company, and assisted the company to develop a system capable of handling a multi-currency, multi-lingual, and multi-brand environment. Revolutionary at the time, investment in the company allowed for a quick and easy roll-out.
2014
The largest Travel Retail operator in Korea
Bluebell becomes the largest Travel Retail operator in Korea, working with over 40 Brand Partners in the competitive duty free market.
2022
Bluebell enters the Australian market
Bluebell launches operations in Australia.
2015
Bluebell enters Cambodia
Oxley-Worldbridge enters into Memorandum of Understanding with the Bluebell Group, to manage the retail mall of the landmark development, the Peak, in the heart of Phnom Penh, Cambodia.
2014
The largest Travel Retail operator in Korea
Bluebell becomes the largest Travel Retail operator in Korea, working with over 40 Brand Partners in the competitive duty free market.
2022
Bluebell enters the Australian market
Bluebell launches operations in Australia.
2015
Bluebell enters Cambodia
Oxley-Worldbridge enters into Memorandum of Understanding with the Bluebell Group, to manage the retail mall of the landmark development, the Peak, in the heart of Phnom Penh, Cambodia.