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關於藍鐘 - Bluebell GroupBluebell Group
70+
年的豐富經驗
10+
個亞洲市場
2500+
名員工
150+
個品牌夥伴
我們的團隊
在藍鐘集團創始人的企業家精神推動下，擁有多元文化和來自不同背景的專業團隊致力追求卓越佳績。
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使命

願景

價值觀

憑藉深厚的零售底蘊與奢華產業專業，我們為全球頂尖高端品牌打造進軍亞太市場的多通路布局與成長策略，加速品牌拓展。 

融合超過 70 年的市場經驗與高效營運體系，我們打造強大、穩健獲利且永續發展的品牌事業，引領產業未來。 

我們不只開拓市場, 更精通市場。 

共創品牌未來. Since 1954 

誠信

我們以真誠，公平和尊重的態度對待每個人。

家庭創業

我們從創辦人手中繼承了創業文化，並貫徹這種精神不斷開拓新的機會。

合作精神

我們與品牌和當地合作夥伴緊密合作，以實現互惠互利，建立獨特，與眾不同的專業知識和成功案例。

服務質量

服務是我們業務的核心；通過多元化零售渠道為我們的品牌夥伴，本地商業夥伴和亞洲消費者提供最優質的服務。

成果導向

我們致力於為我們的員工和持份者的長期利益和增長帶來成果。

Our Commitment to Sustainability
At Bluebell, we are committed to the communities and the environment in which we operate. Integrating sustainability at the heart of our business is a journey that we approach with humility. We have set certain objectives and it is our responsibility now to follow through on achieving those; focusing on our governance structure, the facets within our control of our environment impact and our social responsibility towards our people, our partners and our customers.
2023 Sustainability Report 2024 Sustainability Report
我們的歷史
我們在1954率先把進口奢侈品帶到日本市場。時至今日，我們是多個奢華、 精品及優質生活品牌的首選亞洲合作夥伴。
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1940s - 50s

1960s - 80s

1980s - 00s

2000s - 10s

Today

1948
Where it all began
Peter Goemans opens a perfume store in Cannes, on the French Riviera, the first Bluebell boutique. Shortly after, he begins selling European luxury goods in Asia, which led to the foundation of Bluebell Group in 1954.
1959
Lanvin expands to Asia
Lanvin partners with Bluebell to bring their signature fragrances to Asia. Since the mid-1920s Lanvin perfumes had been the go-to scents for Europe's luxury consumers, and the French brand was one of the first to see potential in Asia.
1954
Bluebell imports the first luxury European goods to Japan
First boutique in Japan opens, sharing beautiful, inspiring and luxurious European goods with Japanese consumers.
1948
Where it all began
Peter Goemans opens a perfume store in Cannes, on the French Riviera, the first Bluebell boutique. Shortly after, he begins selling European luxury goods in Asia, which led to the foundation of Bluebell Group in 1954.
1959
Lanvin expands to Asia
Lanvin partners with Bluebell to bring their signature fragrances to Asia. Since the mid-1920s Lanvin perfumes had been the go-to scents for Europe's luxury consumers, and the French brand was one of the first to see potential in Asia.
1954
Bluebell imports the first luxury European goods to Japan
First boutique in Japan opens, sharing beautiful, inspiring and luxurious European goods with Japanese consumers.
1960
Seoul office opens
Korea office opens in Seoul to support Brand Partners with further growth opportunities.
1975
Kuala Lumpur office opens, strengthening opportunities across SEA
Malaysia office opens in Kuala Lumpur to support Brand Partners in Southeast Asia with further growth opportunities.
1967
Hong Kong and Singapore offices open
Hong Kong and Singapore offices open to support Brand Partners with further growth opportunities.
1960
Seoul office opens
Korea office opens in Seoul to support Brand Partners with further growth opportunities.
1975
Kuala Lumpur office opens, strengthening opportunities across SEA
Malaysia office opens in Kuala Lumpur to support Brand Partners in Southeast Asia with further growth opportunities.
1967
Hong Kong and Singapore offices open
Hong Kong and Singapore offices open to support Brand Partners with further growth opportunities.
1982
Milan office opens
Milan representative office opens, supporting on coordination with Italian and other European based luxury, premium and lifestyle brands with high potential in Asian markets.
1993
Shanghai office opens
China office opens in Shanghai to support Brand Partners with further growth opportunities.
1983
Bluebell in Taiwan
Taipei office opens to support Brand Partners with further growth opportunities.
1982
Milan office opens
Milan representative office opens, supporting on coordination with Italian and other European based luxury, premium and lifestyle brands with high potential in Asian markets.
1993
Shanghai office opens
China office opens in Shanghai to support Brand Partners with further growth opportunities.
1983
Bluebell in Taiwan
Taipei office opens to support Brand Partners with further growth opportunities.
2000
We’re online!
First e-commerce site launches, offering Davidoff cigars across Asia. Website: www.nextcigar.com
2005
Connecting with Japanese Consumers
Opening of the first store under Bluebell’s own Atelier des Parfums concept. A multi-brand environment in department stores created to address a gap in the Japanese market for fragrances.
2000
An innovative and world-leading POS system
Invested in Raymark, a Canadian POS software company, and assisted the company to develop a system capable of handling a multi-currency, multi-lingual, and multi-brand environment. Revolutionary at the time, investment in the company allowed for a quick and easy roll-out.
2000
We’re online!
First e-commerce site launches, offering Davidoff cigars across Asia. Website: www.nextcigar.com
2005
Connecting with Japanese Consumers
Opening of the first store under Bluebell’s own Atelier des Parfums concept. A multi-brand environment in department stores created to address a gap in the Japanese market for fragrances.
2000
An innovative and world-leading POS system
Invested in Raymark, a Canadian POS software company, and assisted the company to develop a system capable of handling a multi-currency, multi-lingual, and multi-brand environment. Revolutionary at the time, investment in the company allowed for a quick and easy roll-out.
2014
The largest Travel Retail operator in Korea
Bluebell becomes the largest Travel Retail operator in Korea, working with over 40 Brand Partners in the competitive duty free market.
2022
Bluebell enters the Australian market
Bluebell launches operations in Australia.
2015
Bluebell enters Cambodia
Oxley-Worldbridge enters into Memorandum of Understanding with the Bluebell Group, to manage the retail mall of the landmark development, the Peak, in the heart of Phnom Penh, Cambodia.
2014
The largest Travel Retail operator in Korea
Bluebell becomes the largest Travel Retail operator in Korea, working with over 40 Brand Partners in the competitive duty free market.
2022
Bluebell enters the Australian market
Bluebell launches operations in Australia.
2015
Bluebell enters Cambodia
Oxley-Worldbridge enters into Memorandum of Understanding with the Bluebell Group, to manage the retail mall of the landmark development, the Peak, in the heart of Phnom Penh, Cambodia.