我們挑選
適合亞洲消費者的品牌
我們策劃生活時尚
及奢華產品與體驗
自1954年起,
藍鐘集團一直是亞洲
奢華品牌的先驅
我們與享譽全球的奢華、精品及優質生活品牌合作，協助它們拓展亞洲業務。我們的全球及地方團隊精心策劃品牌、產品及體驗，為亞洲消費者帶來各種華麗時尚的精品。我們以企業家精神、合作夥伴關係和迅速反應來聯繫全球品牌，滿足亞洲消費者多變的需求。
我們協助品牌
發展亞洲業務的策略
零售。電子商貿。分銷。市場推廣。後勤物流。消費者意見。
度身訂造的多渠道、多類別及多模式方案，逐步實踐，推動品牌加速發展。
我們提供無可比擬的
亞洲零售網絡
我們多年來與十個市場的業主、商場、百貨公司、電子商貿及免稅商店合作無間，運用當地市場渠道直接推廣旗下品牌。
認識我們當地的消費者
VALUE APPRECIATION: Asian consumer consciousness regarding accumulating too many products reflects a notable trend towards mindful consumption, and can be an indicator of a trend toward deeper evaluation of acquiring fewer products, focusing on those that have a perceived resale value.
QUALITY OF SERVICE: Asian consumers show a keen expectation in being rewarded with special perks by brands. The findings underscore the importance of tailoring service levels physically and beyond the store to meet the diverse needs and preferences of consumers. Consumers in the region, to varying degrees, are open to sharing their personal data if they feel they are getting quality service from the sales associate and some rewards.
PRICING ALIGNMENT: When it comes to online shopping, consumer preferences diverge between favouring brand official websites and opting for multi-brand online platforms. The findings point to a crucial insight for brands operating in Asia: The necessity to align on price consistency across different shopping channels to control brand image. Consumers are digitally savvy and will spend time comparing prices across platforms, and any inconsistencies can be a deterrent and potentially damage the brand's reputation.
品牌實例
我們每日透過在當地市場建立的網紅、名人、社交媒體和代理合作夥伴網絡，協助品牌接觸各個市場的受眾。
