我們致力以家族企業文化及對卓越品牌的熱忱來激勵員工, 為他們提供不同品牌、產品類別和職能的多元化事業發展機會。

I have high standards for brand experience and am committed to delivering the best brand experience for our clients. My favorite Bluebell memory is the adrenaline of opening our new stores. It was a team effort, with everyone working together. We collaborated with our brand partners, shared best practices across teams, and received support from other Bluebell regions, particularly Singapore and Malaysia.

Adeline Moya, Brand Manager, Bluebell Australia

I have a huge interest in fashion and people. At Gentle Monster, I can align my two passions at the same time by being a part of an amazing brand selling the best sunglasses on the market at the moment, and having this more one-on-one time with our customers to be able to provide them the best shopping experience.

Quentin Bouhadda, Retail, Gentle Monster, Bluebell Australia

My responsibility is to strengthen the relationship with our brand and operator partners, and promote Bluebell Korea’s image and presence in the market. One of my best memories in Bluebell Korea is participating the Care Green Campaign with the Bluebell Korea family. I sensed a real family spirit between us, and I felt really proud to be part of the Bluebell family. I genuinely appreciated the moment when we contributed to creating a better environment for a better future.

Ji Hye Kim, External Communication, Bluebell Korea

I was able to grow a lot thanks to the training support from Bluebell. When Chinese travelers increased in Korea, Bluebell provided Chinese language training on cosmetics that was helpful for my sales. I also received various trainings in different positions and categories, such as coaching skills that helped me communicate with team members. The 10 years I spent in Bluebell has allowed me to grow as a manager along with the growth of my career paths.

Eun Seong Jeong, Fresh Lotte Downtown, Bluebell Korea

I joined Bluebell in 2018. Being a veteran at OWNDAYS and witnessing its rapid growth over the past four years has broadened my horizons and made me proud to be a part of the company.

Race Chan, Retail, Owndays, Hong Kong

My Bluebell journey started in 2020. The compliment and appreciation from the customers are always the best achievement as a fashion buyer. I hope everyone can get something they like in our stores.

Toby Yan, Fashion Buyer, Bluebell Hong Kong

Starting as a Merchandiser in Bluebell Taiwan in 2010. I have over 10 years of experience in multiple brands, granting me skills in strategic planning, retail and store management. I am always fascinated by the Bluebell company culture- family entrepreneurship and a focus on people. These values motivated me to improve and keep learning new things. I enjoy working with the team to guide and support each other in achieving our goals at Bluebell Taiwan.

Tammy Lin, Merchandising, Lifestyle Division, Bluebell Taiwan

My connection with Bluebell started in 2014. Bluebell's core value of being result-oriented best represents me. When it comes to work, I have a strong drive to complete the tasks and goals given by the company. I am not satisfied with the status quo and am willing to take on challenges.

Ben Lee, Retail, Paul Smith, Bluebell Taiwan

My greatest achievement at Bluebell thus far has been the development of the membership mobile app project, which we won in Carte Blanche 2021. This project has been a significant undertaking for our team, and we have been working tirelessly to push for its launch. I am proud to say that we have made excellent progress, and the app is on track for release in 2023, with Malaysia as the first market to launch.

Kai Leon Yoong, Marketing, Bluebell Malaysia

I truly sense the company has strong 'people' values that always put customers and employees first. I really enjoy this positive family work environment that always encourages us to work as a team, enjoy each other's company and thrive as a team with strong integrity in line with the company's values.

Deanna Leong, Operation, Bluebell Malaysia

As I am handling multi-brands, I work with different brands’ retail and operation teams. They have one thing in common- positive, warm and family-like culture. I felt part of a big family within a short period after joining. At Bluebell, the value of performance focus is imbued upon every member from the get-go. The shared desire to continuously improve and better ourselves unites the Bluebell family.

Sindy Tan, Merchandising, Bluebell Singapore

I enjoy meeting different customers everyday. I love talking to them about how to enjoy life and sharing my work experience. I want the customers to have a happy shopping experience and that they want to come back and see me again. My greatest achievement at Bluebell is building my own loyalty customer base when I was a sales associate. Now that I am a shop manager, those customers still keep supporting me after 20 years.

Mimi Chan, Retail, Acanta, Hong Kong

I joined Bluebell in 2007 as a Retail Executive. After two years, I started a new position as a Wholesale Manager. My best Bluebell memory is when we travelled to meet teams from across the world in the Dominican Republic and learned about the heritage of the Davidoff brand.

Grace Wong, Wholesales, Davidoff of Geneva, Bluebell Malaysia

I started as an intern at Bluebell Korea in 2015 before becoming a full time Development Manager in 2016. In 2019, I joined the ATRD team as a Development Director, leading the opening of Bluebell entities in new markets. In 2023, I took on the role of Retail Director in the newly established Bluebell Cambodia. Throughout my career at Bluebell, I have fostered strong desire of developing new projects in challenging environment and handle diverse tasks.

Morris Bouaouina, Retail, Bluebell Cambodia

All my fond memories at Bluebell are around the people, starting from our shareholder Catherine Goemans, who is always a source of inspiration. I’ve always been fascinated by working with people coming from so many different places and backgrounds, today this remains an ever enriching experience and what I enjoy most about my job. Bluebell is a people company and that’s why we are a good match!

Veronica Corsi, Bluebell Representative Office, Milan & Paris














澳洲是藍鐘集團最新發展的市場,而Bluebell Australia成立於2022年,擁有由12名當地零售及免稅商店專家組成的團隊。借助藍鐘集團的專業知識, Bluebell Australia積極發展和擴張現有品牌夥伴的市場份額,同時把集團亞太區網絡的其他品牌夥伴引進澳洲市場。

Bluebell Cambodia 成立於 2021 年,擁有一個由13名員工組成的新晉團隊,負責管理位於柬埔寨首都金邊市中心的商場 The Peak。 Bluebell Cambodia 的願景是推動「一體化零售」:透過游走式概念流暢地整合消費者在實體和數碼世界的旅程;精心策劃一系列吸引當地消費者和免稅商店顧客的重要品牌,匯聚奢華、優質生活、快時尚、餐飲品牌和體驗概念。

Bluebell China 成立於 2022 年,擁有一支不斷壯大的24人團隊,致力為已經或有意進軍中國國內和旅遊零售市場的全球品牌提供品牌營運及管理服務。Bluebell China 透過投資當地合作夥伴Tranlsatio 在國內市場開展業務,同時在拓展以海南省為中心的旅遊零售市場的業務。

Bluebell Hong Kong 成立於 1967 年,擁有 230多名員工和 24家零售商店,為著名的奢華、時尚、優質生活方式和煙草品牌經營零售、批發和電子商貿業務。Bluebell Hong Kong是Owndays Japan的合資夥伴。

Bluebell Japan 成立於 1954 年,是藍鐘集團首個發展的亞洲市場。我們現時在日本擁有 700 多名員工,為 58 多個著名的香水、美妝、時裝、鞋履、手錶、珠寶、美食和雪茄品牌經營直接零售、批發和電子商貿業務。作為卓越的多渠道零售先驅,Bluebell Japan在香水市場穩佔領先地位,並經營自家的多品牌概念店 L’Atelier des Parfums。

Bluebell Korea 成立於 1960 年,現為韓國首屈一指的免稅商店營運商。Bluebell Korea 擁有 2,500 多名員工,在韓國逾 400個銷售點提供 58 多個全球知名品牌夥伴的產品。作為以客戶為本、績效主導及靈活部署的業界先驅,Bluebell Korea 奉行的企業家族精神和追求卓越的宗旨成為公司及其品牌和營運夥伴的成功關鍵。在 2022年,藍鐘集團將旗下的多品牌香水概念店L'Atelier des Parfums擴展至韓國,進一步提升在當地零售市場的影響力。

Bluebell Malaysia 成立於 1975 年,擁有 87 名員工、15 家零售商店、超過9個著名的奢華、時尚、美妝、美食和煙草品牌。 作為零售業的先驅,Bluebell Malaysia 於 2017 年推出 精心策劃的多品牌男裝商店b.space,其別樹一幟的概念為馬來西亞零售業帶來全新的獨特風格,讓消費者可以選購大受歡迎的個性品牌及全球時裝界的新興品牌。

Bluebell Singapore 成立於 1967 年,現時擁有 110 名員工、27 家零售商店、超過12 個著名的奢華、時尚、美妝、美食和煙草品牌。 Bluebell Singapore 於 2018 年與意大利高級奢侈品牌 Brunello Cucinelli 成立合資企業,並於 2021 年在濱海灣金沙購物中心開設一家裝潢豪華的新加坡旗艦店。

Bluebell Taiwan 成立於 1983 年,是時尚零售市場的先驅,現時擁有 220 名員工,透過超過50個直接零售平台銷售 22 多個知名的奢華、時尚、優質生活和煙草品牌的產品,並為之經營批發和電子商貿業務。Bluebell Taiwan 是藍鐘集團與米蘭證券交易所上市公司 Brunello Cucinelli和會員制閃購平台On the List 的合資企業,會員可以經由後者以優惠價格獨家購買奢侈品牌產品。

關於藍鐘 藍鐘業務