I have high standards for brand experience and am committed to delivering the best brand experience for our clients. My favorite Bluebell memory is the adrenaline of opening our new stores. It was a team effort, with everyone working together. We collaborated with our brand partners, shared best practices across teams, and received support from other Bluebell regions, particularly Singapore and Malaysia.
Adeline Moya, Brand Manager, Bluebell Australia
I have a huge interest in fashion and people. At Gentle Monster, I can align my two passions at the same time by being a part of an amazing brand selling the best sunglasses on the market at the moment, and having this more one-on-one time with our customers to be able to provide them the best shopping experience.
Quentin Bouhadda, Retail, Gentle Monster, Bluebell Australia
My responsibility is to strengthen the relationship with our brand and operator partners, and promote Bluebell Korea’s image and presence in the market. One of my best memories in Bluebell Korea is participating the Care Green Campaign with the Bluebell Korea family. I sensed a real family spirit between us, and I felt really proud to be part of the Bluebell family. I genuinely appreciated the moment when we contributed to creating a better environment for a better future.
Ji Hye Kim, External Communication, Bluebell Korea
I was able to grow a lot thanks to the training support from Bluebell. When Chinese travelers increased in Korea, Bluebell provided Chinese language training on cosmetics that was helpful for my sales. I also received various trainings in different positions and categories, such as coaching skills that helped me communicate with team members. The 10 years I spent in Bluebell has allowed me to grow as a manager along with the growth of my career paths.
Eun Seong Jeong, Fresh Lotte Downtown, Bluebell Korea
Starting as a Merchandiser in Bluebell Taiwan in 2010. I have over 10 years of experience in multiple brands, granting me skills in strategic planning, retail and store management. I am always fascinated by the Bluebell company culture- family entrepreneurship and a focus on people. These values motivated me to improve and keep learning new things. I enjoy working with the team to guide and support each other in achieving our goals at Bluebell Taiwan.
Tammy Lin, Merchandising, Lifestyle Division, Bluebell Taiwan
My connection with Bluebell started in 2014. Bluebell's core value of being result-oriented best represents me. When it comes to work, I have a strong drive to complete the tasks and goals given by the company. I am not satisfied with the status quo and am willing to take on challenges.
Ben Lee, Retail, Paul Smith, Bluebell Taiwan
My greatest achievement at Bluebell thus far has been the development of the membership mobile app project, which we won in Carte Blanche 2021. This project has been a significant undertaking for our team, and we have been working tirelessly to push for its launch. I am proud to say that we have made excellent progress, and the app is on track for release in 2023, with Malaysia as the first market to launch.
Kai Leon Yoong, Marketing, Bluebell Malaysia
I truly sense the company has strong 'people' values that always put customers and employees first. I really enjoy this positive family work environment that always encourages us to work as a team, enjoy each other's company and thrive as a team with strong integrity in line with the company's values.
Deanna Leong, Operation, Bluebell Malaysia
As I am handling multi-brands, I work with different brands’ retail and operation teams. They have one thing in common- positive, warm and family-like culture. I felt part of a big family within a short period after joining. At Bluebell, the value of performance focus is imbued upon every member from the get-go. The shared desire to continuously improve and better ourselves unites the Bluebell family.
Sindy Tan, Merchandising, Bluebell Singapore
I enjoy meeting different customers everyday. I love talking to them about how to enjoy life and sharing my work experience. I want the customers to have a happy shopping experience and that they want to come back and see me again. My greatest achievement at Bluebell is building my own loyalty customer base when I was a sales associate. Now that I am a shop manager, those customers still keep supporting me after 20 years.
Mimi Chan, Retail, Acanta, Hong Kong
I joined Bluebell in 2007 as a Retail Executive. After two years, I started a new position as a Wholesale Manager. My best Bluebell memory is when we travelled to meet teams from across the world in the Dominican Republic and learned about the heritage of the Davidoff brand.
Grace Wong, Wholesales, Davidoff of Geneva, Bluebell Malaysia
I started as an intern at Bluebell Korea in 2015 before becoming a full time Development Manager in 2016. In 2019, I joined the ATRD team as a Development Director, leading the opening of Bluebell entities in new markets. In 2023, I took on the role of Retail Director in the newly established Bluebell Cambodia. Throughout my career at Bluebell, I have fostered strong desire of developing new projects in challenging environment and handle diverse tasks.
Morris Bouaouina, Retail, Bluebell Cambodia
All my fond memories at Bluebell are around the people, starting from our shareholder Catherine Goemans, who is always a source of inspiration. I’ve always been fascinated by working with people coming from so many different places and backgrounds, today this remains an ever enriching experience and what I enjoy most about my job. Bluebell is a people company and that’s why we are a good match!
Veronica Corsi, Bluebell Representative Office, Milan & Paris
Manages brands' operations, creates and implements strategies to meet customer demands and stay ahead of trends, curates and buys the collections, manages relationships with landlords, develops stores and monitors inventory levels and distribution channels.
Works directly with customers, greets and assists customers, provides services, ensures customer satisfaction, and contributes to building loyalty and reputation of the organization.
Designs and manages the stores’ overall image with products and services for display through creative floor plans, window and point of sale displays, reflecting customer preferences and tastes.
Manages online sales and operations, develops and implements eCommerce strategies, ensures the security and integrity of customers' data and transactions, and manages logistics and fulfillment of online orders.
Promotes products/brands, develops marketing strategies, conducts market research, manages marketing campaigns, and handles other digital marketing channels. Manages communication channels and messages between different departments, teams, and employees, develops and implements effective communication strategies, as well as disseminates important information, updates, and announcements to stakeholders.
Manages technology and digital operations, develops and implements IT strategies, ensures security and integrity of digital assets, and involves in digital marketing channels.
Handles legal matters, drafts and reviews contracts, ensures compliance with laws and regulations, and provides legal advice to departments and stakeholders.
Manages financial affairs, maintains accurate financial records, prepares financial statements, manages budgets, ensures compliance with financial laws and regulations, provides financial analysis and advice, and communicates financial information.
Manages the supply chain and distribution of goods, ensures timely delivery of products, monitors inventory levels, optimises transportation and storage, handles logistics planning, coordination and budgeting to meet organizational needs.
Identifies and pursues new business opportunities, searches potential markets and clients, develops strategies to expand and build relationships with potential partners and customers.
Manages recruitment, hiring, employee benefits, and compensation, ensures compliance with labor laws and regulations, maintains employee records, manages facilities, coordinates office operations, and provides admin support to other departments.
Established in 2020, Bluebell Australia is the Group's newest market. The team of 12 retail experts operate in both the domestic and travel retail sector. Leveraging the Group's expertise, Bluebell Australia is growing and expanding the presence of its existing brand partners to more locations while also introducing other brand partners from the Group's APAC network into the Australian market.
Established in 2020, Bluebell Cambodia manages the retail mall, the Peak, in the heart of Phnom Penh, with a growing team of 8 employees. Bluebell Cambodia's vision is "harmonised retail", seamlessly integrating the consumer journey physically, digitally, through nomadic concepts; curating a selection of brands necessary to attract both the domestic and the duty-free shoppers – with a mix of luxury, lifestyle, fast fashion, F&B brands and experiential concepts.
Established in 2022, with a growing team of 24 employees, Bluebell China provides brand operation and management services to global brands already present or looking to enter the Chinese market both domestically and in the travel retail market. Bluebell China operates both domestically through our stake in Translatio, our local partner, and in the travel retail space, specifically in Hainan.
Established in 1967, Bluebell Hong Kong has 230+ employees, 24 retail doors and operates retail, wholesale and e-commerce for leading luxury, fashion, lifestyle and tobacco brands. Bluebell Hong Kong is a joint-venture partner of Owndays Japan.
Established in 1954, Bluebell Japan was the Group’s first market in Asia. Today in Japan, the Group has 700+ employees, operates direct retail as well as wholesale and e-commerce for 58+ leading fragrance, beauty, fashion, footwear, watches, jewelry, gourmet and cigar brands. A pioneer in multi-channel retail excellence, Bluebell Japan is a market leader in fragrance, with its own multi-brand concept stores L’Atelier des Parfums.
Established in 1960, Bluebell Korea is today the leading travel retail operator in Korea. With 2500+ employees, Bluebell Korea represents more than 58 of the world’s most prestigious brand partners in over 400 POS across the country. As a customer focused, performance oriented and agile pioneer in the industry. In 2022, the Group expanded its multi-brand fragrance concept store L'Atelier des Parfums to Korea, further strengthening its presence in the Korean domestic retail market.
Established in 1975, Bluebell Malaysia has 87 employees, 15 retail doors, 9+ leading luxury, fashion, beauty, gourmet and tobacco brands to date. A pioneer in retail excellence, Bluebell Malaysia launched b.space, a well-curated multi-brand men’s store in 2017. The b.space distinct concept offers the latest beacon of discerning style to the Malaysian retail scene, stocking the most desirable cult labels and emerging brands in the global fashion landscape.
Established in 1967, Bluebell Singapore today has 110 employees, 27 retail doors, 12+ leading luxury, fashion, beauty, gourmet and tobacco brands to date. Bluebell Singapore entered a joint venture with premium Italian luxury brand Brunello Cucinelli in 2018 and in 2021, opened a newly-expanded and luxuriously refurbished Singapore flagship store at The Shoppes in Marina Bay Sands.
Established in 1983 as a leader in the fashion retail space, Bluebell Taiwan today has 220 employees and operates over 50 direct retail as well as wholesale and e-commerce for 22+ leading luxury, fashion, lifestyle and tobacco brands to date. Bluebell Taiwan is a joint-venture partner with Brunello Cucinelli, a company listed on the Milan Stock Exchange, and On the List, a members-only flash sales platform, offering members exclusive access to luxury brands at discounted.