English version
![](https://bluebellgroup.com/wp-content/themes/bluebellrevamp/images/codeofconduct/codeb.png)
English/Traditional Chinese version
![](https://bluebellgroup.com/wp-content/themes/bluebellrevamp/images/codeofconduct/codeb.png)
English/Simplified Chinese version
![](https://bluebellgroup.com/wp-content/themes/bluebellrevamp/images/codeofconduct/codeb.png)
English/Japanese version
![](https://bluebellgroup.com/wp-content/themes/bluebellrevamp/images/codeofconduct/codeb.png)
English/Korean version
![](https://bluebellgroup.com/wp-content/themes/bluebellrevamp/images/codeofconduct/codeb.png)
Code of conduct
Conducting business with our values and ethics as the guiding principles is a collective commitment. Our ambition as a leading player in the Asian retail industry is for all our employees and business partners, whatever their position, nationality or location, to carry out the principles outlined in this document in every aspect of our daily activities in an exemplary manner, all towards the sustainable growth of our business.