In the News

Aliita partners with the Bluebell Group to strengthen operations in Japan

May 11, 2023

Aliita and Bluebell Group are pleased to announce their partnership aimed at further extending the jewelry brand’s presence in the Japanese market.

Plan C to strengthen operations in Japan, in partnership with the Bluebell Group

May 11, 2023

PLAN C and Bluebell Group are pleased to announce their partnership in order to further extend the brand’s presence in the Japanese market.

Bluebell Group launches Australia operations

January 10, 2023

Bluebell Group, Asia’s leading omnichannel brand operator and distributor, announced its official entry into the Australian market with key brand partners such as Gentle Monster and Pinko.

Bluebell Group invests in Proof & Company

April 28, 2023

Asia’s leading omnichannel brand distributor and operator, Bluebell Group, announced its investment in independent spirits brand curator and distributor, Proof & Company.

Bluebell Group strengthens China presence, through the full acquisition of Star Brands Travel Retail

December 19, 2022

The Bluebell Group announced today it has further strengthened its China operations by completing the full acquisition of Star Brands Travel Retail, a travel retail operator in China’s Hainan duty-free hub.

Bluebell Group releases “2022 Asia Lifestyle Consumer Profile”

July 20, 2022

A second volume of the “Asia Lifestyle Consumer Profile”, tracking lifestyle consumption drivers & trends across Asia.

K-Way® launches in the Hong Kong market in partnership with the Bluebell Group

June 8, 2022

As part of its global expansion plan, the brand looks to Hong Kong for an important milestone in its Asian development.

Bluebell Group expands fragrance concept L’Atelier des Parfums to Korea

January 5, 2022

After successful operations in Japan, L’Atelier des Parfums enters the Korean domestic market.

Sabon and Bluebell Group announce partnership to launch the brand in Singapore and Oceania

December 29, 2021

After successful openings in North Asia, Sabon is eyeing a presence across Southeast Asia.

Bluebell Group market study: “Asia Lifestyle Consumer Profile”

October 28, 2021

A survey tracking lifestyle consumption drivers & trends in the world’s most dynamic consumer markets

Bluebell Group expands its beauty category in the Taiwan market with Greek natural beauty brand KORRES

September 22, 2021

Bluebell Group, Asia’s leading omnichannel brand partner and operator, announced its partnership with KORRES, the globally renowned Greek natural beauty brand, as part of the brand’s global expansion and focus on mono-brand retail stores.

Star Brands Travel Retail launches China operations, debuts in Hainan

April 23, 2021

Star Brands Travel Retail, part of the Bluebell Group, announced today the launch of its operations in China’s travel retail market, to unlock the potential of global brands entering Asia’s newest travel retail hot spot, the island of Hainan.

Reflaunt raises $2.7m from fashion industry leaders to scale fashion’s first “Resale-as-a-Service” tech

February 18, 2021

Tech start-up enables global fashion brands to embrace circularity and
gain control over the second-hand market of their own products.

Oxley enters into Memorandum of Understanding with Bluebell for Management of Retail Mall at the Peak

December 23, 2020

Oxley Gem (Cambodia) Co., Ltd. has entered into a MoU with Bluebell Trading Pte. Ltd. to engage Bluebell as the manager of the retail mall of the landmark development, the Peak, in the heart of Phnom Penh, Cambodia.

Vivetta strengthens its presence in Asian markets

December 12, 2020

The Italian brand Vivetta and Bluebell Group have signed a distribution agreement for the Japanese market starting from the Pre-Fall 2021 season.

alice + olivia by Stacey Bendet partners with Bluebell Japan

November 27, 2020

alice + olivia by Stacey Bendet and Bluebell Japan are pleased to announce a new and exciting partnership with Bluebell Japan, set to launch on February 1, 2021.

Translatio & Bluebell Group forge Asia-wide Retail & Distribution Partnership

September 21, 2020

Bluebell Group, Asia’s leading omnichannel brand distributor and operator, and Translatio, China’s leading fashion and lifestyle retailer and operator, form a partnership to create Asia’s most comprehensive luxury distribution network.

Bluebell Group announces partnership with OnTheList in Taiwan

February 5, 2020

Bluebell Group announces Joint-Venture with OnTheList, a pioneering omnichannel concept of Members-Only Flash Sales for luxury brands.

Bluebell Group announces partnership with Brunello Cucinelli in Taiwan

February 4, 2020

Following the success of the Joint-Venture in Singapore, Bluebell Group is pleased to announce their partnership with Brunello Cucinelli S.p.A. to take over the operations in Taiwan.