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What We Do
The Curated Path, our approach to brand growth in Asia
Our bespoke step by step consumer centric approach to brand acceleration
Our Apporach
1
We select the right brands for Asian consumers

Leveraging our consumer surveys and market insights, we identify market trends and opportunities to select the right brand partnerships to bring to our Asian markets.

Our Apporach
2
We adapt the optimal strategy for each brand in each Asian market.

Recognizing that each Asian market is unique, we design optimal distribution plans across channels for each market and offer tailor made partnership structures to our brands.

Our Apporach
3
We connect brands through our local networks into Asia’s retail landscape.

Connecting our brands to our real estate partners, and our internal operations, marketing, digital, HR, legal and IT teams to give them direct access to the market.

Our Apporach
4
We accelerate brand growth across Asia.

Implementing our expertise across CRM, PR & marketing, customer service, retail training, logistics and plugging into customer databases and our omni-channel store operations, we accelerate brand performance.

Our Apporach
5
We are your partner to thrive in Asia.

Growing your business through constant monitoring and adapting to new local market trends, technology, and channels to timely identify opportunities for continued optimization of your brand.

A multi-dimensional agile platform for our brand partners.
Multi-Category
Integrated expertise across eight product categories for lifestyle premium and luxury brands.
Multi-Channel
A unique coverage of channels and customer touch points to navigate complex local retail networks.

Retail

    • Flagship stores
    • Mono-brand stores
    • Shop-in-shops
    • Department store corners
    • Outlets

Retail

Whole-sale

    • Premium wholesale
    • Lifestyle wholesale

Whole-sale

E-commerce

    • Official webstores
    • Marketplaces
    • Social commerce

E-commerce

Our Omni-concepts

    • L’Atelier des Parfums
    • Jardins des Parfums
    • Acanta (cigars)
    • b.Space (men’s apparel)
    • B.style

Our Omni-concepts

Travel Retail

    • Mono-brand stores
    • Shop-in-shops
    • Multi-brand stores and corners

Travel Retail

Multi-Service
A 360 operational support, aligned with our partners’ needs.
Set-up Services
  • Market & consumer study
  • Business plan
  • IT & Legal set-up
Support Functions
  • Office
  • Brand management strategy
  • Communication & marketing
  • Finance & Accounting
  • HR & administration
  • IT & Legal operation
  • Logistics
Omnichannel Operations & Development
  • Retail development
  • Store & e-commerce construction
  • Store & e-commerce operation
  • Staff training
Set-up Services
  • Market & consumer study
  • Business plan
  • IT & Legal set-up
Support Functions
  • Office
  • Brand management strategy
  • Communication & marketing
  • Finance & Accounting
  • HR & administration
  • IT & Legal operation
  • Logistics
Omnichannel Operations & Development
  • Retail development
  • Store & e-commerce construction
  • Store & e-commerce operation
  • Staff training
Multi-Model
Flexible business models that best suit our partners to deliver reliable, risk-managed partnerships for their long term growth.

The Brand and Bluebell share control over the local market operations including decisions on capex and structure costs. The Brand invests in the market development and Bluebell participates up to 49.9% of the necessary funding to achieve the initial five-year plan. Bluebell advises and manages the business, receiving a management fee plus a ROI on its equity in the business.

The Brand generates wholesale revenue from and provides marketing and capex support to Bluebell. Bluebell is responsible for operating the local business in accordance with the strategy of the Brand, and is responsible for its own P&L.

The Brand generates wholesale revenue from and provides marketing and capex support to the Travel Retail Operator. The Travel Retail Operator provides the location and may employ the in-store employees. Bluebell is responsible for the purchasing and the store operations whilst receiving commissions from the Brand. Bluebell may employ the in-store employees.

The Brand has full control over the local market operations including decisions on capex and structure costs. The Brand invests in the market development providing all the necessary funding. Bluebell advises and manages the business receiving a fixed management fee plus an incentive based on agreed KPIs.

The Brand has full control over the local market operations including decisions on capex and structure costs. The Brand invests in the market development and Bluebell participates to the necessary funding to achieve the initial five-year plan. Bluebell advises and manages the business receiving management fees plus a ROI on its equity in the business.