LeSportsac expands its global footprint with Australian presence in partnership with the Bluebell Group

December 8, 2023

LeSportsac expands its global footprint with Australian presence in partnership with the Bluebell Group

Sydney, Australia – December 7, 2023 – American lifestyle brand, LeSportsac, and leading Asian brand operator, Bluebell Group, are thrilled to announce the opening of the brand’s much-anticipated pop-up store in Sydney, which launched end of November 2023. This opening is a continuum of the successful collaboration between the brand and the Bluebell Group in Singapore, Malaysia and Taiwan.  

The partnership unfolds with the launch of an exclusive pop-up, strategically situated in The Galeries, a vibrant hub for fashion, art and dining in the heart of Sydney’s CBD. Spanning six months, the pop-up aims to provide an immersive experience for Australian consumers to explore and embrace the brand’s commitment to fashion-forward, innovative accessories, and will be complemented by the launch of the e-commerce site lesportsac.com.au by mid-December. It also serves as a dynamic entry point to assess the market reception and explore the potential expansion of the brand into the market

For this debut, LeSportsac is set to introduce its signature collection to its Australian audience: the global Classic and Essential collection. Founded in 1974, the iconic luggage maker already boasts a large global footprint of over 400 retail stores in 20 countries. Renowned for collaborations with taste makers and trendsetters such as Stella McCartney, Diane Von Furstenberg, Jonathan Adler and Gwen Stefani, LeSportsac offers a range of handbags, travel bags, totes, messengers, backpacks, and accessories. Known for superior functionality, in a wide variety of colours and prints, in high performance materials, the brand continues to set industry standards.

Leveraging its extensive local market expertise, Bluebell Group will oversee all operations, marketing Leveraging its extensive local market expertise, Bluebell Group will oversee all operations, marketing initiatives, and future brand development for LeSportsac in Australia. This aligns with Bluebell’s commitment of fostering long-term partnerships to brands and delivering unparalleled retail experiences to customers.

Nelly Ngadiman, Managing Director of Bluebell Southeast Asia and Australia expressed her enthusiasm about this strategic move, stating, “It is such a great honour for us to extend our existing partnership with LeSportsac in South East Asia and Taiwan to the Australian market. Our commitment to retail excellence and understanding local consumer preferences positions us as the ideal partner for LeSportsac’s entry into Australia. We look forward to a continued successful collaboration with LeSportsac and to growing the brand in the dynamic Australian market.”

About LeSportsac

An iconic lifestyle brand with a global outlook, LeSportsac was founded in 1974 by Melvin and Sandy Schifter, who invented the original ripstop parachute nylon bags and luggage. Today, the company (acquired by Itochu Corp. in 2006) has become known worldwide for its lightweight, high quality accessories, combining whimsical colors and prints with on-the-go functionality and enduring quality. Designed in the USA and made to travel (whether just around the block or around the globe), LeSportsac is a leader and innovator in the accessories market, committed to creating stylish, versatile bags that are made for the modern, mobile lifestyle and packed with possibilities.

About Bluebell Group

Bluebell Group has pioneered building successful brands in Asia since 1954. The Group is present in Japan, South Korea, Mainland China, Hong Kong SAR, Taiwan, Macau SAR, Singapore, Malaysia, Cambodia and Australia. The Group’s distribution network includes flagship stores, shop-in-shops, counters, its own multi brand concepts, as well as a highly selective wholesale network, together with both direct ecommerce and marketplaces, covering both domestic and Travel Retail. Bluebell Group operates across multiple product categories: Accessories, Footwear, Apparel, Fragrance, Beauty, Gourmet, Jewellery, Watches, Liquor and Tobacco.

Bluebell Australia, established in 2022, operates brands such as Gentle Monster, Pinko, Owndays and Venchi. 

A family-owned group, Bluebell Group today has over 4,000 employees, 650 points-of-sale.



Anne Geronimi                                                  


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