Barbara Boccara and Sharon Krief, 2 women, 2 Parisians, 2 best friends, together created ba&sh in 2003 by uniting their two names and two worlds. Their founding idea was to create their ideal wardrobe, to dress all women at every season and moment of their lives. It is a lifestyle brand driven by values of freedom, radiant femininity, complicity and a look on the world that goes beyond fashion, offering its feminine charm and Parisian allure.