Founded in 2013, the Rotterdam-based brand REUZEL is known for its men’s hair care, styling and shaving products. REUZEL was born in an old school men-only barbershop named SCHOREM in the Netherlands. The founders of the barbershop, Leen and Bertus, infused their love of barbering with the influences of rock’n roll and kustom kulture, making SCHOREM the busiest barbershop in the working class city of Rotterdam.

After over fifty years of experience in barbering and grooming, the Rotterdam Barbers started to formulate what they believe is “the best pomade in the word”, REUZEL.


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