2018 INSEAD case study
October 29, 2018
2018 INSEAD Case Study
Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption
2018 INSEAD case study: Bluebell Group’s pivotal transformation in the face of digital disruption and changing consumer behaviours in Asia. The study explores the dynamics between brands, retailers, and consumers, as well as successful strategies for attracting Asian consumers in the luxury market.