This study is the third volume of Bluebell Group’s Asia Lifestyle Consumer Profile. Based on an Asia-wide survey covering 1,765 premium lifestyle consumers across 6 markets, we present insights into evolving sentiments and trends shaping consumption across premium and luxury segments including fashion, accessories & footwear, beauty, fragrance & make-up, active lifestyle and jewellery & watch.
This year, three core trends have emerged in our study:
Trend 1- ‘Safe’ luxury: after the storm, consumers find a new comfort zone
Trend 2– The ‘Feel Good’ value shift: Healthy, Natural, Ethical
Trend 3– New horizons: domestic and regional travel appeal