This report is the fifth annual edition of the Asia Lifestyle Consumer Profile, first launched in 2021. The data herein presented was collected from 1,500 luxury consumers across Asia through online interviews from 13 February to 23 March 2025. Respondents represent a balanced mix of males and females aged 20 to 50, with a minimum spend of USD 1,200 on lifestyle products in the previous 6 months. This year our focus was to understand the complex phase of the industry currently finds itself in and how consumers are reacting.
Key trends have emerged from our study:
- Substance over form: luxury must demonstrate its value to justify price
- Innovation sticks: Home-grown and niche brands raise the bar
- Invisible and high-touch service: Quality of service must be present in every interaction
