September 2024 – Bluebell Group, Asia’s leading omnichannel brand partner and operator, and OWNDAYS, the renowned Tokyo eyewear brand, announce a significant expansion to their partnership in the Australian market, with the opening of two additional OWNDAYS stores in Australia.

The two new stores located in Sydney are Westfield Hurstville (opened May 2024) and Westfield Burwood (opened June 2024). OWNDAYS’ first store in the Australian market located in Westfield Chatswood, initially opened in 2015, and was followed by the opening of the Sydney City store in May 2016. Further plans to expand the brand’s network Australia wide are in the works. 

This collaboration marks a continuum of the existing successful joint-venture for the Bluebell Group and the eyewear leader in the Hong Kong market since 2016, where the Group operates the brand’s presence in 18 stores across the city today.

“Thanks to the tremendous development of our joint venture with OWNDAYS in Hong Kong, we are pleased to extend our partnership to the Australian market and proud to have launched two new stores this year. We look forward to reshaping the landscape of eyewear retail in Australia, through the brand’s unique eyewear offer and service, which we are both committed to delivering,” said Nelly Ngadiman, Managing Director of Southeast Asia and Australia. 

The Bluebell Group will capitalize on its knowledge of the OWNDAYS brand and eyewear sector, leverage its local landlord relationships and market expertise in the retail sector, to create a capillary retail network into the Australian territory for the brand. 

Founded in Tokyo in 1989, OWNDAYS has emerged as a leading Japanese optical retail business. Under the visionary leadership of Shuji Tanaka in 2008, OWNDAYS transformed 

into a retail chain operation that sells over 2.5 million pairs of glasses annually across over 120 points of sales in over 12 markets in Asia-Pacific. More recently, its strategic merger with India’s prescription eyewear company, LENSKART, in June 2022, further solidified its position as a global eyewear industry leader. 

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About OWNDAYS 

Founded in Tokyo in 1989, OWNDAYS has emerged as a leading Japanese optical retail business. Under the visionary leadership of Shuji Tanaka in 2008, OWNDAYS transformed into a retail chain operation that sells over 2.5 million pairs of glasses annually across over 550 stores in 13 international locations. More recently, its strategic merger with India’s prescription eyewear company, LENSKART, in June 2022, further solidified its position as a global eyewear industry leader.

OWNDAYS frames are designed in-house and every pair of OWNDAYS spectacles is carefully assembled by hand. OWNDAYS continues to collaborate with innovative brands to bring function and form to their customers. They strive to offer a consistent level of excellent customer service; standard lenses are high quality high index aspheric lenses that cause less visual distortion plus a guarantee your glasses will be ready only 20 minutes after purchase.

About Bluebell Group

Bluebell Group has pioneered building successful brands in Asia since 1954. As Asia’s partner of choice, Bluebell Group is present in Japan, South Korea, Mainland China, Hong Kong SAR, Taiwan, Macau SAR, Singapore, Malaysia, Cambodia and Australia.

The Group’s Asia wide distribution network includes flagship stores, shop-in-shops, counters, its own multi-brand concepts, as well as a highly selective wholesale network, together with both direct e-commerce and marketplaces, covering both domestic and Travel Retail.

The Group operates across multiple product categories: Accessories, Footwear, Apparel, Fragrance, Beauty, Gourmet, Jewellery, Watches, Eyewear and Tobacco.

A family-owned group, Bluebell Group today has over 4,000 employees, 650 points-of-sale.

www.bluebellgroup.com

PRESS CONTACTS

Anne Geronimi                                                  

ageronimi@bluebellgroup.com