Vivetta strengthens its presence in Asian markets

12月 12, 2020

Vivetta strengthens its presence in Asian markets

Milan, December 12th 2020 – The Italian brand Vivetta and Bluebell Group – distributor of luxury, premium and lifestyle brands throughout Asia since 1954 – have signed a distribution agreement for the Japanese market starting from the Pre-Fall 2021 season.

The partnership aims at increasing the presence of Vivetta in Asia, which is one of the most important markets of the brand since the very beginning. 

Bluebell Group, a pioneer in the introduction and operation of luxury brands in Asia, with deep local market expertise, will support the ready-to-wear and jewelry lines of Vivetta through omni-channel distribution strategies, both wholesale and retail, as well as related marketing and communication activities.

“We are excited to join the Bluebell Group portfolio of prestigious brands for Japan. A country, which fascinates me and has always been an incredible source of inspiration. With the support and the expertise of Bluebell Group, we are confident to share the vision of Vivetta with the Japanese market and increase the brand awareness in Asia. Today’s partnership is a new step for our international expansion,” said Vivetta Ponti, Creative Director of the brand VIVETTA

“We are proud of this collaboration and excited at the prospect of introducing Vivetta to the Japanese market. Vivetta’s playful yet elaborate designer pieces inspired by nature and art, will without a doubt resonate well with the Japanese consumer,” added Serge Grebert, President of Bluebell Japan.

About Bluebell Group

Bluebell Group has pioneered building successful brands in Asia since 1954. As Asia’s partner of choice, Bluebell Group is present in Japan, South Korea, Mainland China, Hong Kong SAR, Taiwan, Macau SAR, Singapore, Malaysia, Indonesia, and Thailand.

The Group’s distribution network includes flagship stores, shop-in-shops, counters, its own multi-brand concepts, as well as a highly selective wholesale network, together with both direct e-commerce and marketplaces, covering both domestic and Travel Retail.

The Group operates across multiple product categories: Accessories, Footwear, Apparel, Fragrance, Beauty, Gourmet, Jewellery, Watches, Eyewear, and Tobacco.

A family-owned group, Bluebell Group today has over 4,000 employees, 1,000 points-of-sale, US$2.5b in turnover.


VIVETTA is an Italian brand established in 2009 by the fashion designer Vivetta Ponti, produced and distribute by the manufacturing group Gilmar Spa.

In 2015, selected by Giorgio Armani as “new talent”, the brand debuted with the FW 2015/16 Collection during Milan Fashion Week at the Armani Theater, entering the international market full-fledgde.

In Vivetta, a multi-faceted universe comes together creating a dynamic constellation that melds romanticism with irony, unconventional and surrealistic details with Made in Italy tradition and an unflinchingly modern eye with a touch of vintage feeling.

Related articles