Bluebell Group announces partnership with Brunello Cucinelli in Taiwan

2月 4, 2020

Bluebell Group announces partnership with Brunello Cucinelli in Taiwan

Following the success of the Joint-Venture in Singapore, Bluebell Group is pleased to announce their partnership with Brunello Cucinelli S.p.A. to take over the operations in Taiwan. 

February 4th, 2020 – Bluebell Group is pleased to announce their partnership with Brunello Cucinelli S.p.A. to take over the operations in Taiwan. 

Effective January 2020, Bluebell Group and Brunello Cucinelli have established a Joint-Venture company for the Taiwanese market, with the objective to roll-out additional mono-brand stores and elevate further the brand image on the market. 

This partnership is aimed at building a highly qualitative retail presence in the key cities of Taiwan, including taking over two existing Brunello Cucinelli stores in Bellavita (Taipei) and Top City Fareastern (Taichung), and focusing its efforts on opening new stores in key retail locations and enhanced the customers experience and products offer. 

Bluebell Group’s Managing Director for Taiwan, Hong Kong and Macau, Samy Redjeb, expressed his delight in entering the partnership with the Italian eponymous brand: 

“Following the success of our Joint Venture in Singapore, we are energized by this second partnership with Brunello Cucinelli in Taiwan. It is a testament to our leadership in the luxury retail space in Asia, and we look forward to taking such an iconic and inspiring maison to new levels in this market.” 

Luca Lisandroni, Brunello Cucinelli co-CEO, also commented: 

“We are excited about the opportunity to take our partnership with Bluebell Group to the next level and look forward to a bright future together in this new venture. It has always been a pleasure to work alongside them, as we share a vision with common values and corporate philosophy. We believe in quality first, from our partnerships to our product and with Bluebell Group by our side, we are confident that we will be able to have the excellence of their experience to help us share our story and message in the region of Taiwan.” 

About Bluebell Group

Bluebell Group has pioneered building successful brands in Asia since 1954. As Asia’s partner of choice, Bluebell Group is present in Japan, South Korea, Mainland China, Hong Kong SAR, Taiwan, Macau SAR, Singapore, Malaysia, Indonesia, and Thailand. 

The Group’s distribution network includes flagship stores, shop-in-shops, counters, its own multi- brand concepts, as well as a highly selective wholesale network, together with both direct e- commerce and marketplaces, covering both domestic and Travel Retail. The Group operates across multiple product categories: Accessories, Footwear, Apparel, Fragrance, Beauty, Gourmet, Jewellery, Watches, and Tobacco. 

Bluebell Taiwan has over 35 years’ experience with 175 employees, and operates over 50 direct retail as well as wholesale and e-commerce for 20+ leading luxury, fashion, lifestyle and tobacco brands to date. 

A family-owned group, Bluebell Group today has over 3,800 staff, 650 points-of-sale, US$2b in turnover. www.bluebellgroup.com 

About Brunello Cucinelli

Brunello Cucinelli, founded in 1978 by the eponymous stylist and entrepreneur, is an Italian maison operating in the absolute luxury goods sector which specializes in cashmere and in the international informal luxury pret-à-porter sector. Brunello Cucinelli’s success is rooted in the history and legacy of great craftsmanship as well as in modern design: a quality strategy founded on a combination of innovation and artisan skill. The attention and the care taken in manufacturing the products are expressed through the use of the highest quality raw materials, tailoring and craftsmanship of exclusive Made in Italy production combined with savoir faire and creativity. As exclusive testimonial of Italian lifestyle worldwide, the company business has always been conducted in the medieval hamlet of Solomeo, on the outskirts of Perugia. The brand is distributed internationally in over sixty countries through monobrand boutiques in leading capitals and cities worldwide. 

Bluebell Group
Esterina Nervino

Photo – Samy Redjeb, Managing Director, Bluebell Taiwan, Hong Kong and Macau 

Photos – Brunello Cucinelli SS20 Collection 

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