Bluebell Group announces partnership with Acne Studios for the brand’s entry into the Taiwan market

10月 17, 2023

Bluebell Group announces partnership with Acne Studios for the brand’s entry into the Taiwan market

Hong Kong, October 2023 – The Bluebell Group, Asia’s leading omnichannel brand partner and operator, and Swedish fashion house Acne Studios are thrilled to announce their partnership for the brand’s entry into the Taiwanese market. The inaugural emblematic Acne Studios store will be located at the Shin Kong Mitsukoshi Taipei Xinyi Place, marking the beginning of an exciting journey into the hearts of fashion-conscious consumers in the market.

The opening of Acne Studios’ first store in Taiwan market is scheduled for October 18th, 2023, and followed by a celebration beginning of November. The arrival of the creative Maison promises to be an event that combines cutting-edge fashion and artistic expression, mirroring the brand’s distinctive identity.

This marks the second collaboration for the Bluebell Group and Acne Studios, with the Group already managing the fashion house’s presence in Singapore since its first store opening in December 2022. Samy Redjeb, Bluebell Greater China Managing Director, expressed his enthusiasm today, “We are honoured to be part of the process of bringing Acne Studio’s first physical stores in this market and being involved in the careful selection of best in class locations through a deep understanding of the local market and our long-standing relationship with key real estate players in Taiwan market. The trust that Acne Studios has placed in our Bluebell team is not taken lightly. We understand the unique DNA of their brand and the reputation they have built within the fashion industry. It is both a privilege and a responsibility to be entrusted with bringing their vision to fruition in the Taiwan market.”

The entry into the Taiwan market represents a significant milestone for Acne Studios, a brand celebrated for its boundary-pushing designs and emphasis on individuality. Acne Studios’ CEO Mattias Magnusson shared his thoughts on this momentous occasion: “After a successful partnership with Bluebell for Singapore, we are excited to reinforce our relationship further through the opening in the vibrant city of Taipei.”

The flagship store at Shin Kong Mitsukoshi Taipei Xinyi Place will showcase Acne Studios’ latest collections, featuring an array of ready-to-wear clothing, accessories, and footwear that reflect the brand’s commitment to quality and creativity. The store’s interior design will mirror Acne Studios’ signature aesthetic, creating a space that feels like an extension of the brand’s distinctive personality.

Stay tuned for more details about the grand opening event and other exciting developments as Acne Studios embarks on this exciting journey into the Taiwanese market.

About Acne Studios

Acne Studios is a Stockholm-based fashion house with a multidisciplinary approach. Through founder and Creative Director Jonny Johansson’s interest in photography, art, architecture and contemporary culture, an alternative path has been found, turning Acne Studios into a well-respected creator of ready-to-wear, magazines, furniture, books and exhibitions.

The collections are defined by Jonny Johansson’s signature juxtaposing design and attention to detail, with an emphasis on tailoring and an eclectic use of materials and custom-developed fabrics. The collections cover men’s and women’s ready-to-wear, footwear, accessories and denim.

About the Bluebell Group

Bluebell Group has pioneered building successful brands in Asia since 1954. As Asia’s partner of choice, Bluebell Group is present in Japan, South Korea, Mainland China, Hong Kong SAR, Taiwan, Macau SAR, Singapore, Malaysia, Cambodia and Australia.

The Group’s Asia wide distribution network includes flagship stores, shop-in-shops, counters, its own multi-brand concepts, as well as a highly selective wholesale network, together with both direct e-commerce and marketplaces, covering both domestic and Travel Retail.

The Group operates across multiple product categories: Accessories, Footwear, Apparel, Fragrance, Beauty, Gourmet, Jewellery, Watches, Eyewear and Tobacco.

A leader in the fashion retail space, Bluebell Taiwan has over 35 years’ experience with 175 employees, and operates over 50 direct retail as well as wholesale and e-commerce for 20+ leading luxury, fashion, lifestyle and tobacco brands to date. Bluebell Taiwan is a joint-venture partner with Brunello Cucinelli, a company listed on the Milan Stock Exchange.

A family-owned group, Bluebell Group today has over 4,000 employees, 650 points-of-sale.



Anne Geronimi                                                  


Related articles