The Group officially appoints Mr Philippe Guettat as Group President & CEO
Hong Kong, 27th February 2026 – Bluebell Group, Asia’s leading brand distributor and operator, today announced the formalisation of its executive leadership team and the permanent appointment of Mr Philippe Guettat as Group President & CEO.
“The Board has been impressed by the clarity and strategic discipline Mr Guettat has brought to the Group during his interim tenure,” said Laurent de Rougemont, Chairman of the Board. “His commitment to operational excellence and delivering value for our stakeholders makes him a definitive choice to lead the Group into its next chapter of success. We move forward with a reinforced leadership structure and a simple goal: to ensure Bluebell remains the most sophisticated, high-performance home to the world’s most iconic brands.”
Mr Guettat’s permanent appointment marks the next chapter for Bluebell, with a long-term vision focused on enhancing operational excellence, accelerating growth and building a resilient, future-ready foundation.
“I am honoured to lead Bluebell Group into this exciting next phase,” said Philippe Guettat, Group President & CEO. “Our industry is evolving, and Bluebell is evolving with it. We are focused on ensuring that every part of our business is optimised to deliver even greater value to our brand partners and stakeholders, while investing further in our core strengths across Asia.”
In tandem, the Group has further integrated its people and culture priorities at the C-Suite level with the appointment of Mr Ivan Zenovic as Chief People & Communications Officer (CPCO). Reporting directly to the Group CEO, Mr Zenovic will oversee the modernisation of talent processes and the standardisation of retail excellence across all markets.
The Group’s Executive Committee will continue to oversee operations across key regional markets, as follows:
- Group President & CEO: Philippe Guettat
- Group CFO: Pierre Buet
- Group CPCO: Ivan Zenovic
- Group CIDO: Jacky Leung
- President & CEO, Japan & Korea: Emmanuel de Place
- President & CEO, Mainland China & Hong Kong: Jenny Lai
- Managing Director, South East Asia & Australia: Nelly Ngadiman
- Managing Director, Taiwan: Ingrid Chang
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ABOUT BLUEBELL GROUP
Bluebell Group has pioneered building successful brands in Asia since 1954. As Asia’s partner of choice, Bluebell Group is present in Japan, South Korea, Mainland China, Hong Kong SAR, Taiwan, Macau SAR, Singapore, Malaysia, and Australia
The Group’s distribution network includes flagship stores, shop-in-shops, counters, its own multi-brand concepts, as well as a highly selective wholesale network, together with both direct e- commerce and marketplaces, covering both domestic and Travel Retail. The Group operates across multiple product categories: Accessories, Footwear, Apparel, Fragrance, Beauty, Gourmet, Jewellery, Watches, and Tobacco.
A family-owned group, Bluebell Group today has over 2,500 employees, 650 points-of-sale, 170+ brand partners. www.bluebellgroup.com
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Bluebell Group
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