Global home, beauty and wellbeing company, Rituals Cosmetics and leading Asian brand operator and distributor, Bluebell Group, announce their partnership for the inaugural launch of the Rituals brand in Japan.
Located in the trendy Aoyama district, the grand opening of the Rituals first flagship store in Japan was held on September 19th, marking a significant milestone in the brand’s expansion into Asia, bringing its unique philosophy of slowing down and finding happiness in the smallest of things to the Japanese market. Bluebell Japan will work closely with Rituals to oversee all of the brand’s operations in the market, leveraging its established retail network and expertise in the beauty and fragrance sector to build the Rituals brand in Japan over the coming years.
“This expansion into Japan is a significant milestone for us, especially because Japan inspired me from the very beginning when I founded the brand. Opening here, feels like we’ve come full circle. Asia has always been a key part of our global vision at Rituals, and we’re thrilled to have established a presence in Hong Kong, Malaysia, Thailand, Singapore, China and now Japan. We have achieved substantial success in Europe while in East Asia, particularly Japan presents a compelling market opportunity. This region boasts fast-growing, diverse, and vibrant beauty and personal care industries,” said Raymond Cloosterman, Founder and CEO of Rituals, about the brand’s launch in Japan.
“Our collaboration with Rituals signifies a new chapter in bringing quality wellbeing products to Japanese consumers. We are honoured to support their growth and expansion in this market. This year our group celebrates 70 years of fragrance and beauty expertise in Japan. We are more committed than ever to introduce innovators in this category such as Rituals to Japanese consumers,” added Serge Grebert, Bluebell Japan President and CEO.
The new 78 square meter Aoyama store ensures the brand DNA aligns with the sophisticated tastes of the Japanese market, creating a truly bespoke experience. The shopfront immediately draws attention with its hand-painted pattern of Asian flowers and birds, harmoniously blending Dutch craftsmanship with Japanese design perfection. This exquisite design is from Rituals’ Amsterdam Collection, celebrating the exclusive partnership with the Rijksmuseum in Amsterdam. Inspired by an iconic 17th-century Delftware vase from the Rijksmuseum, this design reflects the influence of Asian porcelain on Dutch interiors. The iconic vase is part of the Rijksmuseum’s permanent collection, home to Dutch masters Rembrandt, Vermeer, and Van Gogh.
The store’s space invites customers to immerse themselves in the world of Rituals. Visitors can enjoy a sensory experience by exploring the renowned Rituals Classic Collections, the luxurious Private Collection for home, and the bespoke Amsterdam Collection. Additionally, Rituals offers a range of gift sets in sizes from small to large, all elegantly presented in luxury keepsake boxes.
With this first store in Japan, Rituals Cosmetics aims to bring its wellbeing philosophy and meaningful rituals to the local community, providing a space where Japanese consumers can indulge in luxurious body and home care, discovering happiness in the smallest of things.
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ABOUT RITUALS COSMETICS
Rituals Cosmetics is a proud Certified B CorporationTM and is dedicated to continuously improving its social & environmental impact in the beauty luxury industry. As a foremost founder of integrating bath, body and home care into a single portfolio, Rituals embraces the lifestyle of transforming everyday routines into more meaningful moments. Each product is inspired by an ancient tradition allowing you to find happiness in the smallest of things. With an expansive innovation portfolio in body care, home fragrances, natural skin care, men care and home wear, Rituals invites the consumer to enrich their world with wellbeing moments. Founded in Amsterdam in 2000, Rituals has since been established as a global industry expert in over 42 countries present in vibrant cities such as London, Paris and Hong Kong with more than 1,300 stores, 3,900 shop-in-shops, and world’s first Mind Oasis by the end of 2024.
As part of Rituals’ commitment to continuously improving its social & environmental impact, the brand is on a journey to 90% natural origin formulas and packaging that’s either refillable, recyclable or made of recycled material. Next to its sustainability efforts, the brand is committed to making an impact beyond the company with their pledge of 10 percent net profit towards the wellbeing of people and planet. For more information, please visit www.rituals.com.
ABOUT BLUEBELL JAPAN
Bluebell Japan is the Bluebell Group’s first entry into the Asian market, established 70 years ago. Today in Japan, the Group has 700+ employees, operates direct retail as well as wholesale and e-commerce for 50+ leading fragrance, beauty, fashion, footwear, watches, jewellery, gourmet and cigar brands. A pioneer in multi-channel retail excellence, Bluebell Japan is a market leader in fragrance, with its own multi-brand concept stores L’Atelier des Parfums. A family-owned group, Bluebell Group today has over 3,800 employees, 650 points-of-sale.
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