Leveraging our consumer surveys and market insights, we identify market trends and opportunities to select the right brand partnerships to bring to our Asian markets.
Recognizing that each Asian market is unique, we design optimal distribution plans across channels for each market and offer tailor made partnership structures to our brands.
Connecting our brands to our real estate partners, and our internal operations, marketing, digital, HR, legal and IT teams to give them direct access to the market.
Implementing our expertise across CRM, PR & marketing, customer service, retail training, logistics and plugging into customer databases and our omni-channel store operations, we accelerate brand performance.
Growing your business through constant monitoring and adapting to new local market trends, technology, and channels to timely identify opportunities for continued optimization of your brand.
Retail
Retail
Whole-sale
Whole-sale
E-commerce
E-commerce
Our Omni-concepts
Our Omni-concepts
Travel Retail
Travel Retail
The Brand and Bluebell share control over the local market operations including decisions on capex and structure costs. The Brand invests in the market development and Bluebell participates up to 49.9% of the necessary funding to achieve the initial five-year plan. Bluebell advises and manages the business, receiving a management fee plus a ROI on its equity in the business.
The Brand generates wholesale revenue from and provides marketing and capex support to Bluebell. Bluebell is responsible for operating the local business in accordance with the strategy of the Brand, and is responsible for its own P&L.
The Brand generates wholesale revenue from and provides marketing and capex support to the Travel Retail Operator. The Travel Retail Operator provides the location and may employ the in-store employees. Bluebell is responsible for the purchasing and the store operations whilst receiving commissions from the Brand. Bluebell may employ the in-store employees.
The Brand has full control over the local market operations including decisions on capex and structure costs. The Brand invests in the market development providing all the necessary funding. Bluebell advises and manages the business receiving a fixed management fee plus an incentive based on agreed KPIs.
The Brand has full control over the local market operations including decisions on capex and structure costs. The Brand invests in the market development and Bluebell participates to the necessary funding to achieve the initial five-year plan. Bluebell advises and manages the business receiving management fees plus a ROI on its equity in the business.
