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關於藍鐘 - Bluebell GroupBluebell Group
69+
年的豐富經驗
10+
個亞洲市場
3000+
名員工
160+
個品牌夥伴
我們的團隊
在藍鐘集團創始人的企業家精神推動下，擁有多元文化和來自不同背景的專業團隊致力追求卓越佳績。
加入我們

使命

願景

價值觀

我們的使命是成為亞洲奢華，精品和優質生活品牌的首選合作夥伴；與亞洲消費者分享我們對奢華和美麗事物的熱情。

從1954年開始，我們就是品牌背後的品牌。

對於品牌合作夥伴

建立屹立不倒的品牌並促使它們在亞洲發揚光大。

對於當地合作夥伴

選擇適合當地市場的品牌。

對於我們的團隊

透過我們的家族企業文化和對專業品牌的熱情來激發靈感。

誠信

我們以真誠，公平和尊重的態度對待每個人。

家庭創業

我們從創辦人手中繼承了創業文化，並貫徹這種精神不斷開拓新的機會。

合作精神

我們與品牌和當地合作夥伴緊密合作，以實現互惠互利，建立獨特，與眾不同的專業知識和成功案例。

服務質量

服務是我們業務的核心；通過多元化零售渠道為我們的品牌夥伴，本地商業夥伴和亞洲消費者提供最優質的服務。

成果導向

我們致力於為我們的員工和持份者的長期利益和增長帶來成果。

我們的歷史
我們在1954率先把進口奢侈品帶到日本市場。時至今日，我們是多個奢華、 精品及優質生活品牌的首選亞洲合作夥伴。
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1940s - 50s

1960s - 80s

1980s - 00s

2000s - 10s

Today

1948
Where it all began
Peter Goemans opens a perfume store in Cannes, on the French Riviera, the first Bluebell boutique. Shortly after, he begins selling European luxury goods in Asia, which led to the foundation of Bluebell Group in 1954.
1959
Lanvin expands to Asia
Lanvin partners with Bluebell to bring their signature fragrances to Asia. Since the mid-1920s Lanvin perfumes had been the go-to scents for Europe's luxury consumers, and the French brand was one of the first to see potential in Asia.
1954
Bluebell imports the first luxury European goods to Japan
First boutique in Japan opens, sharing beautiful, inspiring and luxurious European goods with Japanese consumers.
1948
Where it all began
Peter Goemans opens a perfume store in Cannes, on the French Riviera, the first Bluebell boutique. Shortly after, he begins selling European luxury goods in Asia, which led to the foundation of Bluebell Group in 1954.
1959
Lanvin expands to Asia
Lanvin partners with Bluebell to bring their signature fragrances to Asia. Since the mid-1920s Lanvin perfumes had been the go-to scents for Europe's luxury consumers, and the French brand was one of the first to see potential in Asia.
1954
Bluebell imports the first luxury European goods to Japan
First boutique in Japan opens, sharing beautiful, inspiring and luxurious European goods with Japanese consumers.
1960
Seoul office opens
Korea office opens in Seoul to support Brand Partners with further growth opportunities.
1975
Kuala Lumpur office opens, strengthening opportunities across SEA
Malaysia office opens in Kuala Lumpur to support Brand Partners in Southeast Asia with further growth opportunities.
1967
Hong Kong and Singapore offices open
Hong Kong and Singapore offices open to support Brand Partners with further growth opportunities.
1960
Seoul office opens
Korea office opens in Seoul to support Brand Partners with further growth opportunities.
1975
Kuala Lumpur office opens, strengthening opportunities across SEA
Malaysia office opens in Kuala Lumpur to support Brand Partners in Southeast Asia with further growth opportunities.
1967
Hong Kong and Singapore offices open
Hong Kong and Singapore offices open to support Brand Partners with further growth opportunities.
1982
Milan office opens
Milan representative office opens, supporting on coordination with Italian and other European based luxury, premium and lifestyle brands with high potential in Asian markets.
1993
Shanghai office opens
China office opens in Shanghai to support Brand Partners with further growth opportunities.
1983
Bluebell in Taiwan
Taipei office opens to support Brand Partners with further growth opportunities.
1982
Milan office opens
Milan representative office opens, supporting on coordination with Italian and other European based luxury, premium and lifestyle brands with high potential in Asian markets.
1993
Shanghai office opens
China office opens in Shanghai to support Brand Partners with further growth opportunities.
1983
Bluebell in Taiwan
Taipei office opens to support Brand Partners with further growth opportunities.
2000
We’re online!
First e-commerce site launches, offering Davidoff cigars across Asia. Website: www.nextcigar.com
2005
Connecting with Japanese Consumers
Opening of the first store under Bluebell’s own Atelier des Parfums concept. A multi-brand environment in department stores created to address a gap in the Japanese market for fragrances.
2000
An innovative and world-leading POS system
Invested in Raymark, a Canadian POS software company, and assisted the company to develop a system capable of handling a multi-currency, multi-lingual, and multi-brand environment. Revolutionary at the time, investment in the company allowed for a quick and easy roll-out.
2000
We’re online!
First e-commerce site launches, offering Davidoff cigars across Asia. Website: www.nextcigar.com
2005
Connecting with Japanese Consumers
Opening of the first store under Bluebell’s own Atelier des Parfums concept. A multi-brand environment in department stores created to address a gap in the Japanese market for fragrances.
2000
An innovative and world-leading POS system
Invested in Raymark, a Canadian POS software company, and assisted the company to develop a system capable of handling a multi-currency, multi-lingual, and multi-brand environment. Revolutionary at the time, investment in the company allowed for a quick and easy roll-out.
2014
The largest Travel Retail operator in Korea
Bluebell becomes the largest Travel Retail operator in Korea, working with over 40 Brand Partners in the competitive duty free market.
2022
Bluebell enters the Australian market
Bluebell launches operations in Australia.
2015
Bluebell enters Cambodia
Oxley-Worldbridge enters into Memorandum of Understanding with the Bluebell Group, to manage the retail mall of the landmark development, the Peak, in the heart of Phnom Penh, Cambodia.
2014
The largest Travel Retail operator in Korea
Bluebell becomes the largest Travel Retail operator in Korea, working with over 40 Brand Partners in the competitive duty free market.
2022
Bluebell enters the Australian market
Bluebell launches operations in Australia.
2015
Bluebell enters Cambodia
Oxley-Worldbridge enters into Memorandum of Understanding with the Bluebell Group, to manage the retail mall of the landmark development, the Peak, in the heart of Phnom Penh, Cambodia.