Strengthening its luxury retail footprint, this opening marks Bateel’s 1st location in South East Asia
Singapore, February 2025 – Bateel, the brand synonymous with luxury gifting in dates and gourmet products, and leading Asian brand partner and operator, Bluebell Group, announced the launch of Bateel in the Singapore market.
Marking the brand’s entry into Singapore and the South East Asian region, the new location is strategically situated in Takashimaya on Singapore’s bustling Orchard Road. The boutique is set to attract a diverse and sophisticated customer base that aligns perfectly with Bateel’s market profile, further solidifying its presence in the region’s luxury retail sector.
“We are delighted to see Bateel expanding into South East Asia and Singapore is a key market as part of our global growth strategy, marking our 26th country globally.” said Bateel International CEO, Nurtac Afridi. “Health-consciousness, quality and innovation are increasingly appreciated and being sought after by Singapore’s discerning consumer base, presenting the perfect market for Bateel’s offering of organic and filled dates, artisanal chocolates and luxurious packaged gift sets.”
“Singapore, as well as Takashimaya, are an excellent combination for Bateel, and we are very happy to be partnering with a strong group as Bluebell South East Asia & Australia” said Bilal El Kurjie, Senior Director – Commercial at Bateel International.
“It’s an exciting time for us to launch Bateel in Singapore, bringing exceptional gourmet F&B to our customers in this market who search for quality and welcome newness,” said Bluebell South East Asia & Australia Managing Director, Nelly Ngadiman. “It has been a true collaboration with Bateel and I would like to thank the Bateel team for their true spirit of partnership to making this happen.”
The luxury counter’s aesthetic is highlighted using high-quality materials, including polished marble, rich wood accents, and bespoke fixtures, creating a visually appealing environment. The layout is thoughtfully designed to enhance the customer experience, allowing for easy browsing and a leisurely shopping atmosphere.
As with all Bateel locations, the Singapore counter offers an exquisite selection of premium organic plain and filled dates, single-origin and date chocolates handcrafted by award-winning chocolatier chefs, artisanal date-based biscuits, premium nuts, and gourmet products such as Date Syrups, Date Bars and Date Spreads to mention a few. Each item is crafted using the finest ingredients to ensure exceptional quality and taste. Guests can also explore Bateel’s signature collections and bespoke gift sets, perfect for any occasion.
The opening of Bateel in Singapore is a significant milestone in the brand’s expansion journey. With further regional and global growth on the horizon, Bateel is set to bring its luxurious gourmet offerings to an even broader audience. This continued expansion underscores Bateel’s dedication to delivering the finest products and an unparalleled shopping experience to customers worldwide.
About Bateel International:
For decades, Bateel has solidified its unparalleled legacy as the world’s leading organic date cultivators. An award-winning pioneer in the global food industry, the brand has elevated the superfood into a gourmet delicacy and created a luxury retail experience that launched an entirely new market for dates and confectioneries.
Building on this success, Bateel expanded into Café Bateel and Bateel El’an, where the finest ingredients are showcased through world-renowned Mediterranean flavours, offering a distinct range of gourmet dishes and beverages curated by award-winning chefs.
Embodying Saudi Arabia’s rich cultural heritage and future vision, Bateel is recognised for exquisite quality, heartfelt hospitality and authentic gourmet food with a portfolio of more than 170 locations in 26 countries worldwide.
For more information, please visit bateel.com and @bateelgourmet @cafe.bateel @bateel.elan
About Bluebell South East Asia & Australia
Bluebell South East Asia & Australia has over 35 years’ experience with 350 employees, 71 retail doors, 20+ leading luxury, fashion, beauty, gourmet and tobacco brands to date.
A pioneer in retail excellence, Bluebell SEA & Australia launched b.space, a well-curated multi-brand men’s store in 2017. Notably, Bluebell SEA & Australia entered a joint venture with absolute premium Italian luxury brand Brunello Cucinelli in 2018.
Bluebell Group’s Asia wide distribution network includes flagship stores, shop-in-shops, counters, its own multi-brand concepts, as well as a highly selective wholesale network, together with both direct e-commerce and marketplaces, covering both domestic and Travel Retail in 10 Asian markets.
A family-owned group, Bluebell Group today has over 4,000 employees, 650 points-of-sale across Asia.
PRESS CONTACTS
Anne Geronimi
ageronimi@bluebellgroup.com