Manages brands' operations, creates and implements strategies to meet customer demands and stay ahead of trends, curates and buys the collections, manages relationships with landlords, develops stores and monitors inventory levels and distribution channels.
Works directly with customers, greets and assists customers, provides services, ensures customer satisfaction, and contributes to building loyalty and reputation of the organization.
Designs and manages the stores’ overall image with products and services for display through creative floor plans, window and point of sale displays, reflecting customer preferences and tastes.
Manages online sales and operations, develops and implements eCommerce strategies, ensures the security and integrity of customers' data and transactions, and manages logistics and fulfillment of online orders.
Promotes products/brands, develops marketing strategies, conducts market research, manages marketing campaigns, and handles other digital marketing channels. Manages communication channels and messages between different departments, teams, and employees, develops and implements effective communication strategies, as well as disseminates important information, updates, and announcements to stakeholders.
Manages technology and digital operations, develops and implements IT strategies, ensures security and integrity of digital assets, and involves in digital marketing channels.
Handles legal matters, drafts and reviews contracts, ensures compliance with laws and regulations, and provides legal advice to departments and stakeholders.
Manages financial affairs, maintains accurate financial records, prepares financial statements, manages budgets, ensures compliance with financial laws and regulations, provides financial analysis and advice, and communicates financial information.
Manages the supply chain and distribution of goods, ensures timely delivery of products, monitors inventory levels, optimises transportation and storage, handles logistics planning, coordination and budgeting to meet organizational needs.
Identifies and pursues new business opportunities, searches potential markets and clients, develops strategies to expand and build relationships with potential partners and customers.
Manages recruitment, hiring, employee benefits, and compensation, ensures compliance with labor laws and regulations, maintains employee records, manages facilities, coordinates office operations, and provides admin support to other departments.
Established in 2022, Bluebell Australia is the Group's newest market. The team of 12 retail experts operate in both the domestic and travel retail sector. Leveraging the Group's expertise, Bluebell Australia is growing and expanding the presence of its existing brand partners to more locations while also introducing other brand partners from the Group's APAC network into the Australian market.
Established in 2021, Bluebell Cambodia manages the retail mall, the Peak, in the heart of Phnom Penh, with a growing team of 13 employees. Bluebell Cambodia's vision is "harmonised retail", seamlessly integrating the consumer journey physically, digitally, through nomadic concepts; curating a selection of brands necessary to attract both the domestic and the duty-free shoppers – with a mix of luxury, lifestyle, fast fashion, F&B brands and experiential concepts.
Established in 2022, with a growing team of 24 employees, Bluebell China provides brand operation and management services to global brands already present or looking to enter the Chinese market both domestically and in the travel retail market. Bluebell China operates both domestically through our stake in Translatio, our local partner, and in the travel retail space, specifically in Hainan.
Established in 1967, Bluebell Hong Kong has 230+ employees, 24 retail doors and operates retail, wholesale and e-commerce for leading luxury, fashion, lifestyle and tobacco brands. Bluebell Hong Kong is a joint-venture partner of Owndays Japan.
Established in 1954, Bluebell Japan was the Group’s first market in Asia. Today in Japan, the Group has 700+ employees, operates direct retail as well as wholesale and e-commerce for 58+ leading fragrance, beauty, fashion, footwear, watches, jewelry, gourmet and cigar brands. A pioneer in multi-channel retail excellence, Bluebell Japan is a market leader in fragrance, with its own multi-brand concept stores L’Atelier des Parfums.
Established in 1960, Bluebell Korea is today the leading travel retail operator in Korea. With 2500+ employees, Bluebell Korea represents more than 58 of the world’s most prestigious brand partners in over 400 POS across the country. As a customer focused, performance oriented and agile pioneer in the industry. In 2022, the Group expanded its multi-brand fragrance concept store L'Atelier des Parfums to Korea, further strengthening its presence in the Korean domestic retail market.
Established in 1975, Bluebell Malaysia has 87 employees, 15 retail doors, 9+ leading luxury, fashion, beauty, gourmet and tobacco brands to date. A pioneer in retail excellence, Bluebell Malaysia launched b.space, a well-curated multi-brand men’s store in 2017. The b.space distinct concept offers the latest beacon of discerning style to the Malaysian retail scene, stocking the most desirable cult labels and emerging brands in the global fashion landscape.
Established in 1967, Bluebell Singapore today has 110 employees, 27 retail doors, 12+ leading luxury, fashion, beauty, gourmet and tobacco brands to date. Bluebell Singapore entered a joint venture with premium Italian luxury brand Brunello Cucinelli in 2018 and in 2021, opened a newly-expanded and luxuriously refurbished Singapore flagship store at The Shoppes in Marina Bay Sands.
Established in 1983 as a leader in the fashion retail space, Bluebell Taiwan today has 220 employees and operates over 50 direct retail as well as wholesale and e-commerce for 22+ leading luxury, fashion, lifestyle and tobacco brands to date. Bluebell Taiwan is a joint-venture partner with Brunello Cucinelli, a company listed on the Milan Stock Exchange, and On the List, a members-only flash sales platform, offering members exclusive access to luxury brands at discounted.