To build lasting brands and make them thrive across Asia.
To select the right brands for their markets.
To inspire through our family culture of entrepreneurship and our passion for beautiful brands
Ashley Micklewright
President & CEO
Bluebell Group
Sharmila Murat
Chief Commercial Officer
Bluebell Group
Laurent de Rougemont
Managing Director
Davidoff of Geneva Asia Ltd.
Nelly Ngadiman
Managing Director
Bluebell South East Asia & Australia
Pierre Buet
General Manager
Bluebell Korea
Chief Financial Officer
Bluebell Group
Emmanuel de Place
President & CEO
Bluebell Korea
Serge Grebert
President & CEO
Bluebell Japan
Samy Redjeb
Managing Director
Bluebell Greater China
Carine Pin
Group Business Development Director
Bluebell Group
Jacky Leung
Chief Information and Digital Officer
Bluebell Group
Anne Geronimi
Group Communication and Sustainability Director
Bluebell Group
Pierre Balsan
Managing Director
Bluebell Cambodia
Our mission
Our vision
Our values
Our Mission is to be the partner of choice across Asia for luxury, premium and lifestyle brands; to share with the Asian consumer our enduring passion for all things luxurious and beautiful.
To build lasting brands and make them thrive across Asia.
To select the right brands for their markets.
To inspire through our family culture of entrepreneurship and our passion for beautiful brands
We have inherited a culture of entrepreneurship from our founders, and use that spirit to pioneer new opportunities every day.
We believe in collaboration to build unique expertise and success, working closely with our brand and commercial partners for our mutual benefit.
Service is at the core of our business; serving our brand partners, local commercial partners, and the Asian consumer through multi-channel retail excellence.
We are committed to delivering results, for the long term benefit and growth of our employees and stakeholders.