Asia, November 2020 – alice + olivia by Stacey Bendet and Bluebell Japan are pleased to announce a new and exciting partnership with Bluebell Japan, set to launch on February 1, 2021. Bringing together the iconic alice + olivia style with the expertise of Bluebell Japan, this new partnership marks a milestone time and will introduce a new dimension to the brand.

alice + olivia and its bold, whimsical character highlighted by ready-to-wear, gowns, and accessories, aims to expand their brand presence in Japan. This new partnership with brand-building Bluebell Japan, will target sophisticated, confident and dynamic women in the Asia Pacific region.

Bluebell Japan is Asia’s partner of choice for brands aiming to establish themselves in the region, with the larger Bluebell Group operating across all the major hubs and markets of Asia. Embodying the versatile entrepreneurial spirit, Bluebell Japan will be extending its market awareness to alice + olivia, managing direct retail, marketing and aliceandolivia.jp for the Japan market.

As Deepak Sharma, alice + olivia’s Senior Vice President of Asia and Japan, expressed, “I am very proud to announce this new partnership with Bluebell Japan and value this opportunity to establish further alice + olivia in Japan with Bluebell’s expertise, knowledge and experience. I have seen firsthand the speed and adaptability that Bluebell Japan have demonstrated during this changing pandemic environment and I am excited to grow our brand together”.

This sentiment was echoed by the President of Bluebell Japan, Serge Grebert, who said, “We are very pleased to partner with alice + olivia to further grow the brand in this complex and evolving market. We are confident that alice + olivia’s bold designs, original prints and unique creations are perfectly suited to today’s sophisticated Japanese women.”

ABOUT ALICE + OLIVIA BY STACEY BENDET
Launched in 2002, alice + olivia by Stacey Bendet is a brand that allows women to express their personal style.

With clothing that juxtaposes the whimsical and flirty with the sexy and sophisticated, a+o epitomizes the personality and perspective of its founder, Stacey Bendet. The brand was born from Stacey’s personal quest to create the perfect pair of pants, and has since grown into a full lifestyle collection including ready-to-wear, gowns, and accessories. The brand is a Hollywood favorite with celebrity fans including Meghan Markle, Michelle Obama, Beyonce, Gwyneth Paltrow, Gigi Hadid Kourtney Kardashian, and Jessica Alba.

alice + olivia by Stacey Bendet is available at the brand’s free-standing boutiques located in New York, Los Angeles, Atlanta, Boston, Chicago, Dallas, East Hampton, Greenwich, Houston, Malibu, Manhasset, Miami, Orange County, Palm Beach, San Francisco, Southampton, Washington D.C., Hong Kong, Kuwait, Dubai, Singapore, Shanghai, Doha, Taipei, Macau, Chengdu, Bangkok, and at aliceandolivia.com. alice + olivia is also available at over 800 select department and specialty stores worldwide, including Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Net-a-Porter, Lane Crawford, Hankyu, Takashimaya, Harvey Nichols, Harrods, and Galeries Lafayette.

ABOUT BLUEBELL GROUP
Bluebell Group has pioneered building successful brands in Asia since 1954. As Asia’s partner of choice, Bluebell Group is present in Japan, South Korea, Mainland China, Hong Kong SAR, Taiwan, Macau SAR, Singapore, Malaysia, Indonesia, and Thailand.

The Group’s distribution network includes flagship stores, shop-in-shops, counters, its own multi-brand concepts, as well as a highly selective wholesale network, together with both direct e-commerce and marketplaces, covering both domestic and Travel Retail.

The Group operates across multiple product categories: Accessories, Footwear, Apparel, Fragrance, Beauty, Gourmet, Jewelry, Watches, Eyewear and Tobacco. A family-owned group, Bluebell Group today has over 4,000 employees, 1,000 points-of-sale, US$2.5b in turnover.

Photos – alice + olivia by Stacey Bendet